Posts made in December, 2015

on Dec 28, 2015

By Stephen Kenwright ‘Facebook friends feed’ – released via ProductHunt – is a browser extension designed to strip users’ Facebook timelines of all elements of discovery. After installing the extension users won’t see ads or any other posts unless they explicitly follow a brand or publisher. Brands have been bemoaning the dwindling of their organic reach from their own pages for several years but will soon have to contend with content that can’t spread because users can opt to shut it out. ‘Facebook friends feed’ was originally only available on Chrome but has been updated for use on Safari “by request”. The extension’s designer Juraj Read full story › Source: The Drum...

on Dec 28, 2015

By Gillian West Amazon Fashion’s digital campaign to empower women to celebrate their differences has been voted Ad of the Week. Created by DF London and directed by award-winning photographer and videographer Rankin, the series of short films, titled ‘I Wish I Could Wear’, show women empowering each other to have the confidence to wear anything they want. The films feature Albino model, Ingrid; plus-size activist, Ana and fashion blogger, Marsha aka London Tall Girl. The campaign echoes Amazon Fashion’s ‘Don’t Look Like Me, Look Like You’ campaign featuring Suki Waterhouse, which encouraged customers to celebrate their own personal style. To vote for next week’s Ad of Read full story › Source: The Drum...

on Dec 28, 2015

By Gillian West Star Wars: The Force Awakens has become the fastest-ever film to reach $1bn in global ticket sales. Reaching the milestone after just 12 days the film took in $153.5m in North America and $133.3m overseas during the Christmas weekend. According to The Hollywood Reporter Star Wars has raked in $544.6m from the US and Canada and $546m internationally, UK sales totalled $97.2m. The previous record holder was Jurassic World, which reached $1bn after 13 days, this summer. Star Wars also broke Jurassic World’s biggest ever opening weekend record with $529m globally. Star Wars is due for release in China, the second biggest Read full story › Source: The Drum...

on Dec 28, 2015

By Scott Ferber The below post is part of our 2015 TV Year in Review guest post series and is written by Scott Ferber, Chairman and CEO of Videology. 2015 Marked the Year Cross-Screen Convergence Embraced TV This year, we saw marketers continuing to struggle with audience fragmentation due to the rise new distribution and content channels. As consumers watch more video on more screens, advertisers’ ability to reach targeted consumers with adequate scale is a challenge. It’s evident that the antidote to fragmentation is advertising convergence. And, of course, the keystone of convergence is the ability connect media Read full story › Source: The Drum...

on Dec 28, 2015

By Gillian West Amazon boss Jeff Bezos has revealed his plans to bag one of Hollywood’s highest accolades – an Oscar. Speaking to German newspaper Die Welt, Bezos said Amazon is aiming to produce 16 feature films a year adding: “We want to win an Oscar.” Like rival Netflix, which released feature film ‘Beasts of No Nation’ starring Idris Elba online earlier this year, Bezos confirmed that the films would run on Amazon Prime rather than via a traditional cinema release. Amazon Studios already has five Emmys under its belt thanks to TV series Transparent. “I want to offer masters like Spike Lee or Woody Allen a Read full story › Source: The Drum...