By Minda Smiley The Drum recently sat down with Rob Reilly, who joined McCann last year as global creative chairman, to talk about what he thinks it takes to be a great creative in today’s environment. Reilly said the key to creating your best work is to constantly focus on “outworking, outthinking and out-caring.” He said creatives who actually care about the success of their clients will end up making their best work. “It’s much easier to make great work when you believe in what you’re selling,” he said. “It’s up to us to find the thing that is inspiring and motivating. It’s not Read full story › Source: The Drum...
Read MoreBy Gillian West The UK government has been accused of treating the Scotland Office as a marketing department to promote the Union as UK taxpayers have paid millions of pounds to cover the bill from the Scottish independence referendum. In 2010, when the Conservatives came to power, the Scotland Office had two communications staff costing a little over £108k but in the last five years costs have increased fourfold rising to £474k for nine staff. Revealed by the SNP through Freedom of Information, the figures have sparked a row with the UK government highlighting that for the same period the SNP’s spending on ‘public engagement’ Read full story › Source: The Drum...
Read MoreBy Gillian West One of London’s most popular tourist spots, Hyde Park, has been covertly tracking visitor’s mobile data in a bid to record footfall following funding cuts. Working with EE, park operators – Royal Parks – were able to capture age and gender data during a 12-month trial. Future Cities Catapult (FCC) supplied the phone-tracking service, harvesting data for Royal Parks officials which showed the percentage of people who had visited from different boroughs, towns and cities. The trial comes following a number of cuts to Royal Parks’ funding which has seen the operator to diversify its visitor offering by adding events such as Read full story › Source: The Drum...
Read MoreBy Nicole Greiner Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. Gearing up for the premiere of its upcoming original series “Colony“, which centers around a family’s struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. The site provides visitors with the opportunity to step into the world of the series and get a glimpse of what life in an occupied Los Read full story › Source: The Drum...
Read MoreBy Gillian West Welcome to The Drum Creative Department, sponsored by Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Ad of the Week’. You can vote for the work you like best, simply by clicking the ‘Vote’ button beside the work, and the winner will be featured online. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication contact Gillian West. For voting updates and more follow The Drum Creative Showcase on Twitter Read full story › Source: The Drum...
Read More
Industry News