By Direct Marketing News More than a quarter of device activations were phablets, twice as many as last year. Read full story › Source: DM News...
Read MoreBy Sameer Deen The below post is part of our 2015 TV Year in Review guest post series and is written by Sameer Deen, SVP of Univision Digital. From Social TV to Digital FOMO The opportunity to digitize, or socialize for that matter, the TV “living room” experience became a huge deal several years ago when Twitter enabled users to share their reactions to what was happening on screen in real-time. Ever since, networks have become well-accustomed to incorporating second experiences to their digital and programming strategy in an effort to encourage digital word of mouth and to keep users’ attention. Over Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Information Commissioner’s Office (ICO) has warned companies that it impose more fines in 2016 for nuisance calls which have become increasingly prevalent in recent years. As it attempts to tighten the regulation of law the ICO has vowed to hand out more than a million pounds worth of fines for nuisance calls and text messages. Last year the ICO issued around £1.14 million in penalties for intrusive marketing practices and the data protection body has warned that it will continue to target companies which it deems to breaking the law. The ICO’s enforcement group manager, Andy Curry, said “the law is clear Read full story › Source: The Drum...
Read MoreBy Tony Connelly HBO will be left somewhat frustrated with the news that Game of Thrones was the most pirated show of 2015. Despite the roll out of its standalone streaming service, HBO Now, the netowrk has failed to curtail the piracy of its prized show with the number of illegal downloads skyrocketing in the last year. According to new figures released by TorrentFreak Game of Thrones episodes were downloaded on average 14.4 million times in the past year, almost double last year’s 8 million downloads and far above the 8.1 million weekly viewing total for the show. The news is unsurprising given the fact that Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum The stages of grief for the modern TV fan could be categorized as follows: fury, rage, social media campaign, sadness, acceptance. Most people have had a favorite show canceled ‘before its time,’ and with more than 400 original series set to air on TV this year, there are more good shows being canceled than ever before. But how are TV shows optioned in the first place, and what factors into the decision to cancel a critically acclaimed show like Hannibal but renew other, lower quality shows? Vouchercloud – a European mobile voucher app company – this month released an infographic delving into Read full story › Source: The Drum...
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