Posts made in December, 2015

on Dec 29, 2015

By Natan Edelsburg Game of Thrones continued to dominate for HBO in November. Homeland topped the Showtime chart proving that fans still love the fast-paced drama whose current season is taking place in Berlin. Here are the full insights and charts from SimilarWeb. HBO: November was yet another month when HBO was dominated by Game of Thrones. The show increased its traffic share and subsequently its lead over other HBO shows. Season 6 begins in April 2016 and for fans that simply can’t come soon enough. Last Week Tonight with John Oliver still holds a firm grasp on second place with 23% of the Read full story › Source: The Drum...

on Dec 29, 2015

By Tony Connelly Amazon is readying its next major move against struggling UK supermarkets with the announcement that it is dramatically expanding its range of grocery products. Christopher North, Amazon’s UK boss, announced that the company will rapidly expand its Pantry service in the new year following a successful launch for the home delivery service. Pantry launched in the UK in November and allows customers to buy from a range of 4,000 grocery and household products, from big brands such as Kellogg’s, Ariel , Colgate and Kronenbourg. News of the expansion will dismay the “big four” supermarket chains – Tesco, Asda, Sainsbury’s and Morrisons – who Read full story › Source: The Drum...

on Dec 29, 2015

By Tony Connelly Facebook and Twitter’s attempts to champion user privacy are being undermined by the intelligence community and UK government following new proposals to jail employees who tip off users that their data has been requested. Under the new offense employees of any communication service provider can be jailed for up to two years for informing a user that security services or law enforcement authorities has requested their data. The move hampers ongoing attempts by Facebook, Twitter and several other social network and technology companies to assure members that their information is secure and that they will be told if any government agency Read full story › Source: The Drum...

on Dec 29, 2015

By Hamish Nicklin In the latest of a series of predictions on the year ahead, Hamish Nicklin, managing director, AOL UK, offers up his thoughts on what 2016 will bring. Ask yourself, when was the last time you viewed a video vertically? I’d wager – and this goes double if you’re under the age of 30 – it wasn’t as long ago as you might initially have thought. The emergence of vertical video as a new advertising format is one of the most exciting areas of opportunity we see for 2016. According to the digitally omnipotent Mary Meeker, vertical video viewing already Read full story › Source: The Drum...

on Dec 29, 2015

By Staff Writer Over the past week The Drum has been celebrating the top brands and agencies of 2015 in its annual New Year Honours list. Now its time to look at the personalities that helped shape the industry in 2015, including Wendy Clarke, Nigel Gilbert and AJ Hassan. The Drum’s New Year Honours will be teased out each day over the Christmas period, with the list published in full in our first issue of 2016, published on 13 January. Read full story › Source: The Drum...