By Minda Smiley DDB New York’s chief creative officer Icaro Doria thinks the best creatives are the ones who are “so passionate about their ideas that you don’t have to tell them that they can do better.” The Brazil native took on his new role at DDB in March where he’s been tasked with coming up with new and more nimble ways to create great work for clients. Before joining DDB New York, he founded and served as executive creative director of Wieden + Kennedy Sao Paulo. Throughout his career, Doria has held creative director positions at Saatchi & Saatchi, Y&R, and Goodby Silverstein & Partners. In Read full story › Source: The Drum...
Read MoreBy Direct Marketing News A CMO hates an upcoming campaign, but his company already committed $200,000 to it. Does he kill the campaign or run with what he thinks will be a poor performer? Read the details and give your opinion. Read full story › Source: DM News...
Read MoreBy Direct Marketing News 2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology. Read full story › Source: DM News...
Read MoreBy Direct Marketing News See what our tweeps have been getting up to this month. Follow us @dmnews. Read full story › Source: DM News...
Read MoreBy Direct Marketing News Some quick info to keep you up-to-date, including the percent of email marketing executives who say their organization has clear marketing goals by channel. Read full story › Source: DM News...
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