By Sherilyn Shackell There is a much quoted definition used by the Chartered Institute of Marketing: ‘’Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” This might be true but quite apart from the utter blandness of the sentence, it’s certainly not the entire picture. Not any more. In my opinion, it diminishes the unlimited power and potential impact that marketing can make. Of course, marketing can, ultimately, sell stuff – which is arguably the point – but in today’s society great marketing has the potential to transform lives, open up unlimited possibilities, provoke debate, make change happen, Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Amazon’s relentless focus on Prime Instant Video over the past year has seen the amount of content being viewed on the streaming service double, boding well for boss Jeff Bezos’ desire to be amongst the top movie studios when it comes to winning big awards for its original TV series. The e-commerce giant was particularly pleased with uptick it saw outside of the US. Internationally, it had twice as many Prime members streaming year-over-year. “So [we’re] very encouraged by the pickup and the response of customers,” said finance boss Brian Olsavsky on a call with analysts yesterday (28 January) to discuss its Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Pernod Ricard’s keenness to cash in on the burgeoning craft gin trend has come to the fore after the drinks giant announced today that is has acquired German gin brand Monkey 47. The maker of Absolut and Beefeater has taken a majority stake in the hipster favourite, as it looks to bolster sluggish sales of its current gin brands. Made in the Black Forest, Monkey 47 is made from 47 handpicked plant ingredients such as lingonberries and elderflower. Alexandre Ricard, chairman and CEO of Pernod Ricard, said he had been watching the brand since launch in 2011 and called Monkey Read full story › Source: The Drum...
Read MoreBy Tony Connelly Facebook is shutting down Parse, its tool for helping developers build mobile apps, as it steps away from the intensely competitive cloud computing space to focus its attention elsewhere. Parse confirmed in a blog post that it will gradually shut down until it finally turns off completely on 28 January 2017. “We’re proud that we’ve been able to help so many of you build great mobile apps, but we need to focus our resources elsewhere,” wrote Parse co-founder and head Kevin Lacker. Strong fourth quarter financial results and a booming ad business have led Facebook to invest its Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Chinese internet giants Tencent, owner of WeChat, Alibaba and Baidu have all launched their virtual versions of the lucky ‘red envelope’ tradition for Chinese New Year, but messaging app WeChat has had to defend its new image-based functionality. WeChat has created a new feature, currently in a testing phase, in which users sent a blurred out image via the messaging app and their friends pay a small fee, send via a virtual red envelope, to reveal the image. Commentators noted that such functionality may encourage people to send racy images, including the the public security bureau in Xi’an, Shaanxi Province, which has Read full story › Source: The Drum...
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