By Natalie Mortimer Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here’s a look back at what we think you need to know this week. Local St Luke’s Aunt Bessie’s has chosen St Luke’s to handle it’s £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. The pair will work together immediately and St Luke’s will now create an above the line campaign for 2016 across multiple media Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Virgin Media has unveiled its latest multi-million pound campaign to promote Vivid – a brand that encompasses all of its ultrafast broadcast speeds and service of 100Mbps and above – by showing the benefits of fast internet for party goers and those looking for love. The ‘House Party’ campaign builds on the ‘Are you ready to be moved?’ philosophy at the core of the connectivity story throughout the Vivid campaigns, and sets out to show consumers that an ultrafast broadband speed provides the best connected experiences in the UK, this time with a house party setting. The aim of Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Yet, some salute the practice of personalized customer service. Read full story › Source: DM News...
Read MoreBy Michael Barnett Getty Images Anyone who has done a Myers-Briggs personality test will know that the workplace is often divided between extroverts and introverts. Extroverts thrive in social interactions and react to the world around them, while introverts prefer independence and need time for contemplation. Contrary to what you might believe, it is not always the outgoing, outspoken extroverts who rise to the top in business. Peter Corijn, CMO at Imperial Tobacco, says: “If anything – and this is quite important – the trend has been to show more respect to introverts than in the past.” Corijn is an introvert according to the Myers-Briggs test, Read full story › Source: Marketing Week...
Read MoreBy Nicola Smith “I observed today that a colleague of mine has been promoted to senior global category director, where once he would simply have been ‘a very good marketing manager’,” says Cheryl Calverley, head of marketing at the AA. “Human nature is always to look for status among one’s peers, and as a result there is a natural drift upwards in titles.” This is evidenced not least in the marketing space, which has seen a rapid and increasing need for a more diverse set of skills, thanks mostly to advances in technology. As marketing roles become more complex, there has also been a Read full story › Source: Marketing Week...
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