Posts made in January, 2016

on Jan 29, 2016

By Steve Hemsley Santander’s CMO Keith Moor was 19 when he wrote on a piece of paper that he wanted to be marketing director of a “Footsie 100” company by the time he was 35. He believes that writing down his career dream at that age kept him focused. He became the bank’s first UK CMO in 2013. He is now 46 and his single-mindedness has meant not only remaining in the financial services sector but within the same organisation. Moor joined Santander’s predecessor Abbey National in 1995 and by 2008 was working across Abbey, Alliance & Leicester and Bradford & Bingley until they Read full story › Source: Marketing Week...

on Jan 29, 2016

By Morag Cuddeford-Jones Much is made of whether marketers need to be ‘left brain’ or ‘right brain’ people. In fact, it is more important that marketing departments are ‘whole brain’ teams, assembled from people with a combination of creative and analytical skills. Ultimately, marketing needs professionals who can read data competently and also those who can identify actionable insights and communicate a business case. But where should companies go to recruit these people and what should their academic or vocational training be in? Can you expect to find all the required skills in one person, or do you need to balance them across the Read full story › Source: Marketing Week...

on Jan 29, 2016

By Tony Connelly The future of Microsoft’s device business is left uncertain after its latest quarterly report revealed that sales of its flagship Lumia phones plummeted by more than 50 per cent in a year. Microsoft confirmed that its devices revenue sank 22 per cent, which can largely be attributed to its troubled smartphones business. In the last quarter the company sold 4.5 million Lumia devices compared to 10.5 million at the same period last year, representing a massive 57 per cent decline. Taken in context, the declining sales aren’t a huge surprise as the company has essentially scaled down its phone business after its Read full story › Source: The Drum...

on Jan 29, 2016

By Tony Connelly The future of Microsoft’s device business is left uncertain after its latest quarterly report revealed that sales of its flagship Lumia phones plummeted by more than 50 per cent in a year. Microsoft confirmed that its devices revenue sank 22 per cent, which can largely be attributed to its troubled smartphones business. In the last quarter the company sold 4.5 million Lumia devices compared to 10.5 million at the same period last year, representing a massive 57 per cent decline. Taken in context, the declining sales aren’t a huge surprise as the company has essentially scaled down its phone business after its Read full story › Source: The Drum...

on Jan 29, 2016

By Sveinung Skaalnes We live in the age of the entrepreneur. Through technology and modern media, it’s never been easier for an individual with vision to build a company and ‘change the world’. Founding a business and being your own boss has never been more attractive or accessible. But as more people see entrepreneurship as a lifestyle to pursue, there’s one group who I believe are the ideal founders of the future but aren’t always aware of their potential: designers. This ‘minority’ group possess the skillset and mindset that would be the envy of most would-be founders. Here is why we need to find a way Read full story › Source: The Drum...