By Seb Joseph Essence’s own response to the talent shortage in advertising has been to create a chief talent officer role that R/GA’s headhunter Jennifer Remling will take up. The agency, which was snapped up by WPP last year, prides itself on work that intersects technology, science and creativity but that in itself has intensified its battle for talent. It’s why the agency wants to overhaul its recruitment strategy, with Remling as the lead instigator in the hope that it not only finds the best talent but keeps them for longer. Part of this, will better identify those candidates with skills most suited to Read full story › Source: The Drum...
Read MoreBy John Glenday Britain’s mobile sector is set for a period of heightened competition as networks scrabble to respond to tomorrow’s planned mega-merger between BT and EE. Analysis by Kantar Worldpanel found that the shake-up is likely to leave BT in a strong position to dominate the UK telecommunications sector. Imran Choudhary, senior analyst at Kantar Worldpanel, said: “Acquiring EE gives BT immediate access to around one in three mobile customers in the UK who already use the EE network. BT already had an agreement with EE to use part of that network, so buying the whole thing leaves BT in a Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer The design industry is stuck in a rut and is falling in to the trap of “recycling ideas of the past”, according to Graham Shearsby, chief creative officer at Design Bridge, who said that both clients and agencies are guilty of not taking enough risks. Speaking to The Drum ahead of The Drum’s 2016 Design Awards, Shearsby, who is sitting on the judging panel, bemoaned the lack of innovation across the board. “It’s still a very uncertain world out there – we live in strange times. History tells us that volatile periods can lead to great creative leaps in art, design and Read full story › Source: The Drum...
Read MoreBy Seb Joseph VCCP has hired Cake’s Dermot McPartland as the creative director for its content and marketing arm. He joins the management team for VCCP Kin and will work closely with its executive creative director Darren Bailes on accounts including O2 and EasyJet. The agency describes his role as “creating big storytelling campaigns in the social and experiential space”. At Cake, McPartland oversaw all its output across social, live and PR in his role as European creative director. Prior to this, he was at Mother where he set up and ran the agency’s creative production hub Mother Experience, working with clients such as Stella Read full story › Source: The Drum...
Read MoreBy John Glenday Hit political drama House of Cards is set to return for a fifth season after Netflix confirmed it has commissioned new episodes for 2016 however the show’s creator and showrunner Beau Willimon will not return. This will see Kevin Spacey resume his role as duplicitous politician Frank Underwood although he will have to do without showrunner Willimon, who is quitting the show. In a statement Netflix said: “Prior to its fourth season premiere, Netflix and [producers] Media Rights Capital are thrilled to announce that House of Cards will return for a fifth season in 2017. “Concurrent with the renewal, creator and showrunner Beau Read full story › Source: The Drum...
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