By John Glenday Hit political drama House of Cards is set to return for a fifth season after Netflix confirmed it has commissioned new episodes for 2016 however the show’s creator and showrunner Beau Willimon will not return. This will see Kevin Spacey resume his role as duplicitous politician Frank Underwood although he will have to do without showrunner beau Willimon, who is quitting the show. In a statement Netflix said: “Prior to its fourth season premiere, Netflix and [producers] Media Rights Capital are thrilled to announce that House of Cards will return for a fifth season in 2017. “Concurrent with the renewal, creator and showrunner Read full story › Source: The Drum...
Read MoreMarmot’s VP of marketing Tom Fritz discusses why he thinks the brand’s first-ever Super Bowl ad has a ‘very good chance’ of being a hit
By Minda Smiley Outdoor clothing company Marmot is making its Super Bowl debut this year with a playful 30-second spot created by Goodby Silverstein & Partners. The California-based brand has released some teaser videos (see one above) to pique interest ahead of game day but will not air the actual spot until the Denver Broncos take on the Carolina Panthers on Feb. 7. Besides rolling out teasers, Marmot is also sponsoring weather reports on CBS Sports the week before the game. After its 30-second ad plays during the Super Bowl, a one-minute version will become available on its website. Marmot is owned by Jarden Corporation, which Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Until a few years ago, single malt whiskies were regarded as the drink of choice for legions of grey haired conservative old men. They were the go-to gift for the father in law. The semiotics of the category were commensurate with its old fashioned image. Cream label + etching of distillery building / stag / rural scene + typographic flourishes + master distiller’s signature. Design by numbers. Now, however, the single malt category is in the middle of possibly its biggest upheaval. Good Lord, even Christina Hendricks drinks whiskey! How cool is this tipple? In design terms, a bold new aesthetic is Read full story › Source: The Drum...
Read MoreBy Tony Connelly The first driverless cars to take to the streets of London have been unveiled and there’s a striking resemblance to a milk float. The vehicles will be an adapted version of the electric passenger shuttles that are currently in service at Heathrow Airport and will undergo initial testing around the O2 Arena at Greenwich in July. A total of seven of the pods will be transformed to carry up to six passengers; however the resemblance to a milk float and the open sides might deter some travellers during the colder months. The £8m Gateway project has been funded by industry and Read full story › Source: The Drum...
Read MoreBy John Glenday Sportswear brand Nike is seeking to draw more women to the fold with the debut of its first ever scripted video campaign – ‘Better for It’. The eight episode series follows sisters Margot and Lily, who couldn’t be more different, as they compete against each other to outdo the other. Whilst Lily records fitness videos for YouTube from her Manhattan apartment Margot veg’s out on the sofa munching crisps but their respective lifestyles mean that whilst laid back Margot has an army of friends, Lily spends her down time feeling lonely. Acknowledging their respective failings the pair team up with Lily teaching Margot Read full story › Source: The Drum...
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