Posts made in January, 2016

on Jan 28, 2016

By Minda Smiley Verizon is currently giving out rewards to its customers as part of its ‘#Minute50′ campaign that’s running up until Super Bowl 50. The national campaign, which kicked off on Jan. 24 and will end on Feb. 7, sees the phone carrier rewarding Verizon customers every time the clock hits 6:50, 7:50, 8:50, etc. Prizes include everything from Super Bowl 50 and 51 tickets to TVs, free data and NFL merchandise, according to the company – which will have handed out 336 rewards total once the campaign ends. To enter, customers can text ‘Minute 50′ to the number ‘502016′ or can enter online at Read full story › Source: The Drum...

on Jan 28, 2016

By Ronan Shields Sarah Mansfield, Unilever’s VP media, Europe and LatAm and global operations, will play a key role in assessing the quality of entrants for this year’s Digital Trading Awards (DTA). Ahead of the closing date for entries (12 February) she speaks with The Drum about her hopes that market consolidation will positively impact the quality of inventory bought and sold traded programmatically, the shift towards more closed trading environments, plus the need for more stringent ad verification and viewability standards. With media spend using programmatic media buying technologies set to hit £2.5bn in the UK this year (see chart below), Read full story › Source: The Drum...

on Jan 28, 2016

By Tony Connelly A recent Facebook update could prove damaging to Periscope’s growth after the social media giant announced that it will open up its live streaming to all US iPhone users. Initially Facebook’s live streaming option was only available to celebrities before rolling out to journalists and public figures too, but after five months of tweaks the option has become available to all US users with an iPhone. Now when a user goes to share a status update, they’ll see the Live button alongside the ones for photos, stickers, and locations. When filming users can write a brief description and choose the audience that Read full story › Source: The Drum...

on Jan 28, 2016

By Rebecca Stewart Twitter confirmed to marketers that long form Tweets will land on the platform shortly at its Plan for 2016 event today (28 January). The showcase, aimed at advertisers, featured talks from the social network’s product marketing manager Lucy O’Dwyer and business marketing manager for UK and Ireland, Lorna Brady. During a Q&A session, the brand admitted that an extended character count is coming. Longer form (over 140 character) tweets ARE coming #planfor2016 — Fee Graham (@FeeGraham) January 28, 2016 The exact details around the change have still to be unveiled, with Read full story › Source: The Drum...

on Jan 28, 2016

By Minda Smiley Entertainment magazine Variety’s latest issue features a cover story called ‘Shame On Us’ that details Hollywood’s diversity problem, following this month’s #OscarsSoWhite backlash that saw many people criticizing the Academy for not nominating any of people of color for Oscars this year. Yet screenwriter and director Eric Haywood pointed out on Twitter that those looking to buy this issue of the mag may have a hard time spotting it on newsstands – since it’s covered by a full-page ad for the Matt Damon movie ‘The Martian.’ The ad features a block quote from Mark Watney, the astronaut played by Read full story › Source: The Drum...