Posts made in January, 2016

on Jan 28, 2016

By Tony Connelly The Economist has strengthened its social presence with the announcement that it will publish its content on social platform Line in a bid to grow its audience in Asia. The partnership with the Japanese-based messaging and news app will see The Economist become one of the first publishers to put its articles and video content on the platform. The whatsapp/Twitter like platform has grown in popularity since its 2011 launch, now claiming to have over 200 million monthly active users across more than 230 countries. It’s take up in Asia, particularly among young people interested in current affairs, will help the title Read full story › Source: The Drum...

on Jan 28, 2016

By Jessica Goodfellow The Economist is collaborating with Project Mosul, a group dedicated to the preservation of cultural heritage, in using virtual reality (VR) to reconstruct the historical sites and artefacts from Iraq’s Mosul Museum, which was destroyed by the Islamic State. The initiative, RecoVR Mosul: A collective reconstruction, will be part of the Learning Technologies Exhibition in Olympia and uses crowd-sourced imagery to digitally reconstruct the heritage that has been destroyed from the Museum. VR headsets provided to viewers of the exhibition will showcase the antiquities from Mosul, accompanied by a voiceover that takes the visitor through years of history. According to archaeologists, Iraq’s Read full story › Source: The Drum...

on Jan 28, 2016

By Doug Zanger In its first year as an official NFL sponsor, automaker Hyundai is running four ads during Super Bowl 50. The goal is to highlight Hyundai’s safety, technology and convenience features and two specific models — and will be supported heavily with social media activity. The creative was developed by Hyundai’s agency of record, Innocean Worldwide, with regional HQ based in Huntington Beach, California. The humorous spots feature actors Kevin Hart and Ryan Reynolds and will run in the coveted pre-kick time slot and in-game, featuring the 2017 Elantra and premium 2016 Genesis sedan. “Super Bowl Sunday is our opportunity to participate in Read full story › Source: The Drum...

on Jan 28, 2016

By Jennifer Faull Ocado has appointed Andrew Harrison, the current deputy chief executive of DixonsCarphone, as a new non-executive director, fuelling ongoing rumours that an acquisition by e-commerce Amazon is on the cards. Harrison has plenty of experience when it comes navigating the shaky terrain of merging to massive companies, having been at the helm of Carphone Warehouse when it struck the £3.5bn merger deal with Dixons in 2014. The combined DixonsCarphone is now held up as one of the most successful mega-mergers in recent history, with the combined entity posting strong results in the immediate aftermath of the deal. It’s a trend Read full story › Source: The Drum...

on Jan 28, 2016

By Mairi Clark Nimbletank, the London-based mobile creative agency, has poached Somo’s head of innovation, Naji El-Arifi, to take up the newly created role of director of product and innovation. The appointment comes on the back of the agency winning Santander as a client last year, and continuing projects from clients such as Jameson Whiskey, asos and AIMIA. Aside from Somo, El-Arifi has worked on projects with BBH, Dare Digital, Mother, JWT, AMV BBDO and What if? following his postgraduate degree after completing an undergraduate degree in Film and TV Production from the University of Leeds and a masters in Advertising at Buckinghamshire University. He also Read full story › Source: The Drum...