Posts made in January, 2016

on Jan 28, 2016

By John McCarthy The Drum’s powers that be have deemed it necessary that someone chronicles all the weirdness being produced by some of the most warped (or ingenious) minds in the media, marketing and advertising industries. From misfiring ads reminding us ‘We all need the D’ to, er, a Peta campaign linking meat-consumption with erectile dysfunction, this week’s show is very thematic. Sometimes you have to go with the flow. Check out last week’s pilot and marvel at just how far we’ve come at handling simple video recording technology. Read full story › Source: The Drum...

on Jan 28, 2016

By Tony Connelly A woman’s media group is using the attention that the Super Bowl is generating to highlight the NFL’s treatment of domestic violence in a new ad campaign titled ‘Topless Women Discuss The NFL’. The ad campaign has been created by Made By Women Media – a new a group of Los Angeles-based filmmakers – and scrutinizes the NFL’s handling of domestic violence which came to light in late 2014 when headlines about domestic violence and sexual assault dominated the news. It relates to the fact that a number of players, including Adrian Peterson and Greg Hardy, were allowed to return to action Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy Incessant millennial mantra ‘Netflix and Chill’ has been immortalised as a dedicated room on Airbnb. The site is no stranger to, well, strange rooms with it earlier this week banning an igloo erected after Storm Jonas because it did not “meet occupancy standards”. Now, in New York’s West Village, fans of seamless media consumption paired with romantic entanglement can rent the rooms for $400 (£288) a night to live out the ultimate Netflix and Chill fantasy. Digital creative and internet artist, Tom Galle is the man behind the concept, with the help of Alyssa Davis and Moises Sanabria of the ART404 Read full story › Source: The Drum...

on Jan 28, 2016

By Jonathan Bacon Looking specifically at marketing director level, men take home £79,683 while women pocket £61,507. Although the gap is smaller for roles lower down the managerial ladder men still earn more, with male brand managers earning £42,738 on average while women take home £39,166. The lack of equal pay between the sexes could explain why a higher proportion of women (29%) are unhappy in their job compared to men (24%). Click here to see the full results from the 2016 Career and salary survey. Read full story › Source: Marketing Week...

on Jan 28, 2016

Lost in all the noise that iPhone sales are set to fall for the first time later this year is the fact that Apple just fired the starting gun on rebranding from a hardware manufacturer into a services provider, argues Seb Joseph, news editor at The Drum. Much has been written about the future of the business after it reported the slowest growth in iPhone sales since the product’s 2007 debut. The tech giant is seen as a one-note (albeit very successful) business, built on the success of the iPhone. Although it is now at risk of reversion, as most people Read full story › Source: The Drum...