Posts made in January, 2016

on Jan 28, 2016

By Jonathan Bacon This is followed by gambling and gaming (£45,519), telecoms (£43,625) and financial services brands (£42,856). At the other end of the scale, those in marketing roles at charities earn the least, with the average salary standing at £35,597. Click here to see the full results from the 2016 Career and salary survey. Read full story › Source: Marketing Week...

on Jan 28, 2016

By Minda Smiley Global calling app Rebtel has rolled out a cheeky spot that makes fun of the advertising industry’s obsession with creating ads that show carefree, attractive millennials as they jump into lakes, run through fields and explore cities – but don’t actually explain to viewers what the brand is trying to sell. The ad starts out innocently enough, with footage of young people breakdancing, singing at a concert and cuddling on a beach while inspiring music plays in the background and a voiceover rambles on about the importance of speech. About twenty-seconds in, the voiceover has a change of heart. “Are we really doing Read full story › Source: The Drum...

on Jan 28, 2016

By Jonathan Bacon More than a third of marketers (39%) work at least five hours more than their contracted weekly hours, while 12% regularly do more than 10 extra hours, according to the latest Marketing Week Career and Salary Survey. Marketers in senior roles tend to work significantly longer hours than their junior counterparts, with 44% of board-level marketers working 10 or more hours over their standard contract versus only 10% of junior managers. However, senior marketers receive significantly better perks, with 62% of board directors confirming they receive private medical insurance as part of their remuneration package compared to 38% of junior managers. <a target=_blank Read full story › Source: Marketing Week...

on Jan 28, 2016

By Rebecca Stewart Barbie has been given a “real-world” makeover, with Matell adding three new body shapes and seven skin tones to its range of dolls to make the toy “more reflective of the world girls see around them”. The move marks the first time in Barbie’s 27-year history that her slim frame has been given an overhaul. The latest collection, dubbed ‘Fashionistas’, comprises, tall, curvy and petite dolls and was announced by the toy firm on Twitter. We proudly add three new body types to our line. Meet the new dolls. https://t.co/JDeqzI59nX #TheDollEvolves pic.twitter.com/IJVcVhfPkL — Barbie Read full story › Source: The Drum...

on Jan 28, 2016

By Sarah Vizard Speaking at the Advertising Association’s LEAD 2016 conference in London today (28 January), Oliver said most brands are only now tackling issues such as reformulation and product labelling. He highlighted the example of Ribena, which only shows nutritional information for half a bottle of its drink and uses adult guidelines when “it’s a kids drink”. The main challenge, he said, is that most brands are too risk averse to make the business decisions that could help improve children’s health. He said McDonald’s could make salad “cool” if it wanted to but the question is whether it wants to. “Brands need to be Read full story › Source: Marketing Week...