By Michael Feeley The founders of Agency Core, a management tool designed exclusively for creative agencies, have successfully closed a seed investment round worth £150K, after relocating from Surrey to Edinburgh and spending a Scottish winter living in a motorhome. The funding from Par Equity and Scottish Investment Bank, the investment arm of Scottish Enterprise, has enabled Agency Core to expand its team by hiring Andy Berry as lead developer and to increase marketing activity around the agency event scene. Agency Core co-founder Matt Davies said: “We were aware that the business might attract investors keen to take a more hands-on role so it Read full story › Source: The Drum...
Read MoreBy Matt Spector It is the era of Brand Trump. Whatever happens in November, we’re looking not only at an election cycle that dramatically upends expectations, but a sea change in the ways the American party system functions – and how Americans think about their country. Trump walked from tonight’s GOP debate on Fox News for a host of reasons, the least of which seemed to be unresolved beef with anchor Megyn Kelly. All eyes will be on Trump’s competing event in Iowa. Conservative substance and consternation has failed to overwhelm the bluster. Coiffed and boisterously uncouth, this is the violent end and gasping Read full story › Source: The Drum...
Read MoreBy Michael Feeley Last month, Ian Finch, founder and managing director of Mando Group, was named ‘Agency Leader of the Year’ at The Drum Network Awards. Here, Finch shares his thoughts on managing change, nurturing talent and setting strategy… Having founded the agency in 1997, has the strategy changed much over the past 20 years? Absolutely. There have been three main ‘eras’ of Mando Group to date. In the early days, we did a lot of interactive design work, working with leading games companies, developing multi-language campaign sites for Playstation titles and things like that. Then, post the ‘dot.com’ bubble, we did a Read full story › Source: The Drum...
Read MoreBy Michael Feeley Tyre retail and fitting service etyres has appointed Click Consult to deliver its organic search (SEO) strategy. Etyres offers a mobile tyre fitting service to both individual motorists and businesses and stocks a wide range of premium, mid-range and budget tyres for cars, vans, caravans, motorhomes and 4x4s. Matt Bullas, founder and CEO of Click Consult, said: “We’re delighted to be working with etyres. Our dedicated organic search team has a proven ability to deliver tangible results and, with our solid background within the tyres sector, we look forward to a successful collaboration over 2016 and beyond.” The Cheshire-based agency’s client portfolio Read full story › Source: The Drum...
Read MoreBy Leonie Roderick The company’s interim results for the six months ending 31 December 2015 show that net sales for Diageo UK were up 3%, while global net sales rose 1.8%. Diageo is eager to achieve better returns while lowering its marketing spend, and the alcoholic beverages owner revealed it spent £806m on marketing for the period. This represents a 5% decrease from the £846m it spent on advertising in the first half of 2015. The company’s CFO Kathryn Mikells believes that all the company’s spend needs to be return driven and that a bigger focus on agility is required. She explained: “In the Read full story › Source: Marketing Week...
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