By Tony Connelly Bernie Sanders is attempting to invigorate his presidential campaign and reach millennials with a nine day Snapchat campaign. The Democratic candidate is using geofilters to specifically target voters in Iowa ahead of the Iowa caucuses on 1 February. Sanders, who is the first democrat candidate to use Snapchat for advertising, has been using a different geofilter ad on Snapchat each day in the lead up to the electoral event. It kicked off with “Feel The Bern: One Week Until Caucus Night!” Kenneth Pennington, Sanders’ digital director, told the Wall Street Journal: “We’re leveraging Snapchat to help us turn out young caucusgoers Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Tesco is the first UK brand to make use of Twitter’s Promoted Moments feature, with Xbox and Sky set to follow. Launching today with Tescos’ #FeelGoodCookBook campaign, the new offering aims to provide a “highly visual and immersive” ad format, according to the social network. Twitter unveiled Moments, a curation service, in the UK in December to present trending content, typically pulled together by a team of ex-journalists. Sponsored Moments are a little different as marketers are handed the reigns to curate. Tesco’s initiative, created by Mediacom and BBH, centres around the retailer’s latest recipe book, allows users Read full story › Source: The Drum...
Read MoreBy John McCarthy McDonald’s Japan is synergising many peoples’ favourite foods (fries and chocolate) to introduce a new product, the McChoco Potato. Japanese customers visiting participating restaurants can now order McDonald’s French fries drizzled with two types of chocolate sauces; “chocolate with cacao flavor and white milk chocolate”. The fast food outlet claims that the McChoco Potatoes are “enjoyable for different occasions”. Furthermore the ‘Frankenstein’ food “also makes for a great dessert”. The new entry will be served for a limited time costing 330 yen (2.77 US dollars). In addition to interesting menu additions, the company is looking to ramp up its digital efforts, after it <a target=_blank href="http://www.thedrum.com/news/2016/01/25/mcdonalds-tying-store-sales-digital-efforts-first-time" Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Chinese online retail giant has posted a 32 per cent growth year-on-year in revenue for its Q4 results, bolstered by a significant rise in mobile revenues. Alibaba’s mobile revenue in the quarter was RMB18,746m ($2,894m), an increase of 192 per cent year-on-year, which the business said was driven by higher mobile GMV and increased monetisation of mobile transactions and usage across its marketplace. Maggie Wu, chief financial officer of Alibaba Group, commented: “We achieved impressive revenue growth as we are increasingly monetizing the user activity on our marketplaces, particularly on mobile devices. In this quarter, revenue grew 32 per cent year-over-year Read full story › Source: The Drum...
Read MoreBy Tony Connelly German giants Bayern Munich FC have held off all their European rivals in building a digital media presence in China, according to a new survey of the world’s leading clubs which ranks the club top of the table. European football clubs’ attempts to forge a brand identity in the lucrative Chinese market have resulted in a deluge of sponsorship deals, TV right sales and pre-season tours. The influx of activity has made it difficult to gauge who has been most successful given the numerous parameters for measurement, however a new survey by Shanghai-based consultancy Mailman, has named Bayern Munich as the Read full story › Source: The Drum...
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