Posts made in January, 2016

on Jan 28, 2016

I have a theory that ten years from now with upwards of 4.7 billion people online and with further advances in technology, internet search will be very different to today. You’ll merely need to think of a question, and someone, somewhere you’re connected to will know the answer. A real human being will take you to precisely what you need, as they will know exactly what you’re after having recently needed the same information. It sounds like a backwards step, what with AI coming and VR. And you’re probably right. Like many of my thoughts it could be nonsense. But hear me Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy Porn website PornHub is never shy about exposing interesting data regarding the viewing fluctuations of its users. Its latest entry into the zeitgeist, after noting that less gamers tuned into porn around the release of Fallout 4, is that there was noticeable swelling of users accessing the site across the US East coast during Storm Jonas. From 22 to 24 January, cities such as Boston, New York, Philadelphia and Washington were engulfed in a sheet of whiteness as the blizzard brought the eastern seaboard to a standstill. Pornhub claims: “With nowhere to go, and plenty of time on their hands, people Read full story › Source: The Drum...

on Jan 28, 2016

By Rebecca Stewart Tinder has teamed up with GIF search engine Giphy to offer romantics who are lost for words the chance to express themselves through moving images instead. The dating app has partnered with the tool to tap into the burgeoning GIF trend, and will offer users access to a collection of millions of pictures. The product update has also seen the app follow in Facebook’s footsteps with a new ‘like’ feature and an emoji suite which provides “quick and simple ways to communicate sentiment” with matches. Sean Radd, Tinder’s chief executive said the changes unlock the potential for users to “interact with Read full story › Source: The Drum...

on Jan 28, 2016

By Jennifer Faull Hope Locker is a new experiment from charity Water Aid which rather than asking people to give money, requires them to ask the charity for their money back. Created by Proximity London and production agency MediaMonks, the lockers have been set up in a number of public swimming pools. Like any other locker, you insert your pound to secure your belongings and release the key as per normal. But, when you return to get changed again – instead of simply releasing your coin you’re first asked if you’d like to donate it to charity. A video has also been created, asking Read full story › Source: The Drum...

on Jan 28, 2016

By Thomas Hobbs In its fourth quarter, Facebook posted a better-than-expected 51.7% jump in revenues to $5.84bn, while ad revenues grew 57% to reach $5.65bn. And it is mobile that is leading Facebook’s ad growth. Over the December quarter, mobile ad revenue was up 81% year on year to reach $4.5bn – representing 80% of total ad revenue. To put this in perspective, just three years ago mobile represented 20% of Facebook’s total ad revenues. And speaking on an analyst call yesterday (27 January), Sandberg said Facebook (with 1.44 billion active mobile users) and Instagram (which has 400 million active mobile users) are now “the two Read full story › Source: Marketing Week...