Posts made in January, 2016

on Jan 28, 2016

By Natalie Mortimer Budweiser has undergone its most major face-lift in its 140-year history and updated its entire visual identity, at a time when the brewer is hoping to turn around falling sales in a sector increasingly dominated by consumer’s appetite for craft beer. The brewer worked with Jones Knowles Ritchie worked to overhaul its packaging, typography and logo in a global rebrand – a first for Budweiser – which said it needed to marry the effort it put into its product with the look of its brand and storytelling. “It was really a quality brief: how do we look to what we imagine we Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy Toothcare brand Colgate will mark its first ever Super Bowl slot by recycling a South American ad it ran in 2014 for World Water day. Channelling social good in the pricey segment, Colgate will look to inform viewers to conserve water as part of the international initiative during Super Bowl 50. The initial ad, ran in Colombia and Brazil in 2014, and won Y&R Peru a Cannes Lion. As a result, Colgate is keen to hit home the importance of water preservation with the award winning creative. Showing a running faucet, Colgate warns viewers that a single toothbrushing session can waste around four Read full story › Source: The Drum...

on Jan 28, 2016

By Gillian West Ogilvy & Mather London has appointed Kevin Chesters as chief strategy officer. Joining from mcgarrybowen where he held the role of executive planning director, Chesters is charged with helping to lead the UK agency reporting to Ogilvy & Mather London’s new chief executive officer, Charlie Rudd. Prior to mcgarrybowen, Chesters was head of planning at Wieden + Kennedy London for five years, and was previously planning director at Saatchi & Saatchi. Like Rudd, he started his career at Ogilvy in account handling before becoming an account planner in 1999. Of the appointment Rudd said he was “delighted” and that it was “a new Read full story › Source: The Drum...

on Jan 28, 2016

By Natalie Mortimer British brewers are again pinning their hopes on last year’s ‘There’s a Beer for That’ campaign after pumping an additional £5m in to marketing it in 2016. Heineken, Molson Coors, AB InBev, SABMiller and Carlsberg, which all joined forces along with the pub industry to create Britain’s Beer Alliance, have stumped up the money as they continue their mission to revive falling sales of beer across the UK. ‘There’s A Beer For That’ will continue to focus on communicating three core messages – quality, diversity and versatility of beer. The campaign’s aim is to drive awareness and understanding of Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy The Daily Mail has announced that will up its cover price from 60p to 65p, marking its first increase in over three years. The Daily Mail and General Trust (DMGT), the group administrating the Daily Mail and Mail on Sunday, announced that circulation revenues were down four per cent year on year in the quarter leading to 31 December 2015. During the same period print revenue had decreased by £7m to £41m marking a decline of almost 15 per cent. On the digital front however, ad income was up by 27 per cent from £18m to £23m shouldering some of the print slump. The Read full story › Source: The Drum...