Posts made in January, 2016

on Jan 28, 2016

By Seb Joseph Food and drink makers are moving faster than ever to tackle childhood obesity but the gains are coming from a “terrible base” and advertising needs to do more to help turn the tide, warned celebrity chef Jamie Oliver. The warning was part of the Oliver’s “get your shit together” plea to a packed room of media owners, agencies and advertisers at the Advertising Association’s Lead event this morning (28 January). There’s a growing view among the likes of Coca-Cola, McDonald’s and Mars that they need to up their game when it comes to health education amid pressure from the government and consumers Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy Google Chrome has issued guidelines to web developers informing them it will tell web users when they visit non-secure pages. In a bid to boost the uptake of HTTPS pages, an upgrade upon the standard unencrypted HTTP that makes up the fabric of much of the internet, Chrome is guiding developers on how to up their security game. The guidelines outline how to bolster user privacy, making it harder for third parties to monitor web activity. Google Chrome will reward participating sites with a green lock visible on the browser, signifying the security of said site, making it safer for the transferal Read full story › Source: The Drum...

on Jan 28, 2016

By Natalie Mortimer Diageo is slowly emerging from its hangover and has credited its decision to reduce marketing spend in the first half of its financial year with a 1.8 per cent rise in sales. The drinks business told analysts this morning (28 January) that a “disciplined execution” strategy helped drive improved returns for its brands, with marketing focussed on the biggest growth opportunities such as reserve brands, gin, beer and innovation. Diageo hailed its procurement strategy, which shaved three per cent off its total marketing outlay, for supporting the investment across its markets. It spent £822m on marketing in the period, a five per Read full story › Source: The Drum...

on Jan 28, 2016

By Gillian West In the time it takes you to read this article the UK creative industries will have generated hundreds of thousands of pounds for the British economy. Celebrated in figures released this week, our unique brand of creativity – from across each and every region – generates £6.9m an hour adding up to a grand total of £84.1bn each year. Spanning the worlds of film, design, music, TV, advertising, gaming and more, the biggest hurdle our creative industries face when looking to keep momentum is the same as it’s always been, according to TurnerDuckworth head of design, Bruce Duckworth, a judge at Read full story › Source: The Drum...

on Jan 28, 2016

By John McCarthy 2015 saw the highest ever volume of mobile handsets shipped, although growth of sales reportedly fatigued upon previous years. A report from Strategy Analytics claims that 1.4bn units were shipped globally in 2015, although it noted that in the fourth quarter sales were only up by six per cent when compared with the previous year. This slowdown hints at an eventual stagnation in sales as new adopters in the booming mobile market merely become biannual upgraders. It said that despite the record sales, the industry had shown its slowest ever growth rate, 12 per cent annually from 1.28bn in full-year 2014 to a Read full story › Source: The Drum...