Posts made in January, 2016

on Jan 28, 2016

By John Glenday Brand USA, the marketing body for the United States, is to mount a £1m News UK campaign promoting American national parks as holiday destinations across The Times and The Sunday Times. This will include a series of adverts, advertorials, travel supplements, rich media and digital creative assets commencing with a reverse front cover on The Sunday Times magazine. Accessible by subscribers and non-subscribers alike the content will position the USA as the perfect getaway destination for those seeking both city and outdoor experiences. David Whitaker, Brand USA’s chief marketing officer, said: “News UK’s titles provide us with the right audience, content and distribution Read full story › Source: The Drum...

on Jan 28, 2016

By Thomas Hobbs The online campaign – which aims to inspire Tesco shoppers with tips around all their main meals – integrates videos, images and allows users to flick through sharable recipe pages. The supermarket giant will also pin the online cookbook to the top of its Twitter profile to boost interaction. “Promoted Moments gives us the opportunity to tell this story in an even more visual and impactful way than usual,” said Claire Hoey, marketing manager at Tesco. Tesco will soon be followed by Xbox and Sky, with both imminently launching Twitter campaigns via Promoted Moments. Xbox will use Promoted Moments to “deliver a compelling Read full story › Source: Marketing Week...

on Jan 28, 2016

By John McCarthy South Korean auto brand Kia has revealed that Christopher Walken will be its Super Bowl 50 ambassador with a brief teaser clip. Fronting Kia’s seventh consecutive Super Bowl ad, Walken confounds a man looking for a sock in the ‘Walken Closet’. Kia will utilise the slot to promote the 2016 Kia Optima, according to Adweek. A 60 second slot is set to run during the third quarter of the game. Walken will engage in some literal sock-puppetry during the slot, Kia announced. Read full story › Source: The Drum...

on Jan 28, 2016

By Barry Dudley Apple has been the world’s most valuable company (at least measured by its market cap, if not sales) for so long now that it’s easy to forget that it was not always so. Back in the late 1990s, before the return of co-founder Steve Jobs, Apple was months – some say weeks – away from bankruptcy. The launch of the famous all-in-one ‘Bondi Blue’ iMac in 1998, accompanied by the clever ‘Think Different’ ad campaign, helped set it on its way. After that, under Jobs’ leadership, the company could do no wrong. A stream of premium-priced hit products – iMacs, MacBooks, iPods, Read full story › Source: The Drum...

on Jan 28, 2016

By John Glenday Publicis Groupe has announced that Rich Stoddard will replace incumbent Tom Bernardin as chief executive of Leo Burnett Worldwide following the latter’s appointment as chairman of the American advertising giant. Assuming his new role on 1 February Stoddard will continue his current role as CEO of Leo Burnett North America in tandem with his latest appointment. Bernardin remarked: “Rich Stoddart is an incredibly talented business leader, a tremendous champion for creativity and talent and my obvious successor. I’m very proud after 11 years, to have been the longest serving chairman and CEO of Leo Burnett Worldwide since Leo Burnett the man.” Bernardin was Read full story › Source: The Drum...