Posts made in January, 2016

on Jan 28, 2016

By John Glenday American technology rivals Apple and Google have found common cause to fight their corner amidst growing demands from across Europe for the firms to pay more tax. It comes just days after Google agreed to cough up £130m in back dated tax over the past decade for the UK treasury, a sum derided by London mayor Boris Johnson as ‘derisory’ and sent Rupert Murdoch on a rant accusing Google of having “cleverly planted dozens of their people in White House, Downing St, other governments”. Faced with a public backlash and ongoing investigations from Brussels however both firms are at pains Read full story › Source: The Drum...

on Jan 28, 2016

By Rebecca Stewart Facebook’s hallmark ‘like’ button is to be extended with a ‘Reactions’ product that will allow users to respond to posts via emojis. Though fans of the thumbs up icon need not despair – the social network has promised that the new feature is intended to build upon the symbol, not replace it. Speaking to Bloomberg, the platform’s chief product officer Chris Cox said that a streamlined design will see a suite of animated icons appear when users press down on the like button. With options ranging from a bright pink love heart to a tearful petted lip emoticon, Reactions will Read full story › Source: The Drum...

on Jan 28, 2016

By John Glenday Apple has successfully resolved a major outage of its popular Safari browser, used by iPhone, iPad and Mac owners to navigate the web, after the software unexpectedly crashed for many users globally. The problem arose when users opened a new tab and attempted to type in a new search term in the address bar, a simple task which caused the built-in browser to crash and revert back to the home screen. Apple’s engineers initially suggested that those affected to turn off Safari suggestions from the settings menu as a temporary fix before finally rectifying the problem last night. The glitch comes at a Read full story › Source: The Drum...

on Jan 28, 2016

By Natalie Mortimer Aunt Bessie’s has chosen St Luke’s to handle it’s £10m advertising account after VCCP declined to re-pitch last September following six years working with the brand. The pair will work together immediately and St Luke’s will now create an above the line campaign for 2016 across multiple media platforms as Aunt Bessie’s look to demonstrate the breadth of their food portfolio. Aunt Bessie’s has most recently sponsored ‘I’m a Celebrity’ on ITV, and the ads born from the tie-up included nosey neighbours Margaret and Mabel as well those that helped introduce revamped branding back in 2013. Lorraine Rothwell, Read full story › Source: The Drum...

on Jan 27, 2016

By Minda Smiley Blue-collar voters are more likely to support Donald Trump after seeing an attack ad on him by rival Republican presidential candidate Ted Cruz, according to a study released by survey platform Qualtrics and research firm Evolving Strategies. According to the study, which defines blue-collar as having a high-school degree or less with salaries under $90,000, this group of voters actually boosted their support for Trump from 45 to 64 per cent after seeing Ted Cruz’s attack ad where he criticizes the real-estate mogul’s ‘New York Values.’ Mike Maughan, head of global insights at Qualtrics, said of the findings: “With the Read full story › Source: The Drum...