By Ronan Shields Facebook’s total revenues surged 52 per cent year-on-year in the last three months of 2015 to hit $5.8bn, as the world’s largest social network boosted earnings based on the back of its increased focus on mobile and video advertising opportunities, with its share price rallying in the immediate aftermath of its Q4 release. The social network today (27 January) reported that total advertising revenue leaped 57 per cent year-on-year during the reporting period to hit $5.6bn, with revenues from “payments and other fees” totalling $204m, down from $257m 12 months beforehand. Mobile advertising revenue represented approximately 80 per cent of advertising revenue Read full story › Source: The Drum...
Read MoreBy Direct Marketing News There’s nothing new about it. Think magazine subscription lists. But now it’s been ramped-up and real-timed by programmatic platforms. Read full story › Source: DM News...
Read More'You don’t necessarily need humor to cut through in the Super Bowl' - Mini’s head of marketing Tom Noble talks the BMW brand’s star-studded game day ad
By Minda Smiley After a five-year hiatus, BMW’s Mini is back in the Super Bowl this year with a 30-second ad that it hopes will give viewers a chance to reconsider what the brand stands for. The spot, which has yet to be released, will feature a hodgepodge of celebrities including retired American soccer player Abby Wambach, rapper T-Pain and former pro skateboader Tony Hawk. Created by California-based Butler, Shine, Stern & Partners (BSSP) and called ‘Defy Labels,’ the ad marks a departure from the brand’s 2011 spot ‘Cram It In The Boot,’ which spoofed game shows. This year, Mini is using Read full story › Source: The Drum...
Read MoreBy John McCarthy Print-focused news outlets out-performed online exclusive sites on Facebook, according to a study from Engagement Labs. Using its ‘eValue’ tool to rate the performance of US digital and print publications’ engagement, impact and responsiveness, the study concluded that print publications are out-performing better digital outlets on Facebook. It reasoned that “articles on Facebook have a longer shelf-life with the trending news section and popular news items staying at the top of users’ news feeds,” more suitable for the lengthier reads found in print. The Houston Chronicle was the best performer, beating the New York Daily News. In third was digital title Business Insider, Read full story › Source: The Drum...
Read MoreBy John McCarthy Media mogul Rupert Murdoch has hit out at Google and the UK in a Twitter rant accusing the search giant of having “cleverly planted dozens of their people in White House, Downing St, other governments” in order to create sweatheart tax deals. The head of News Corp attacked the government for its £130m tax deal with the search giant, accusing it of “paying token amounts for PR purposes”. He tweeted on Wedneday 27 January. Google has cleverly planted dozens of their people in White House, Downing St, other governments. Most brilliant new lobbying effort yet. — Rupert Murdoch (@rupertmurdoch) Read full story › Source: The Drum...
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