Do you ever wake up early and have one of those doink moments? This morning, for some unexplained reason, my first thought was a brand new invention, designed to help evenly disperse the warm air that rises from a traditional household radiator. As I came to a bit more, I pondered what a simple but ingenious idea it could be. Forcing warm air down to your chilly toes, not just up the wall and across the ceiling above your head. It could save household hundreds of pounds, saving the planet to boot. Thank goodness for Google however. One quick search for ‘radiator fan’ and lo Read full story › Source: The Drum...
Read MoreBy Minda Smiley Last week, the Coalition for the Homeless rolled out a video to honor Dr. Martin Luther King Jr. and remind viewers that homeless kids have hopes and dreams just like any other kid. Called ‘I Have a Dream,’ the ad references King’s famous 1963 speech where he called for an end to racism in the US. Created by Havas Adrenaline, the short film has been voted by US Creative Works readers as Ad of the Week. In the ad, homeless young boys and girls look straight into the camera and say what their dreams are. “I have a dream to go to a really Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs The teaser shines a light on Amazon’s consumer device Echo, which is a voice-activated, personal assistant that connects to the cloud to give instant information or play songs at the request of a user. In the creative, Baldwin quizzes former Miami Dolphins quarterback Dan on ideas for a Super Bowl party, with the Echo, which responds to the name Alexa, suggesting: “A stadium built entirely of snacks”. Baldwin’s subsequent calls for an architect and a five-star chef should mean we get to see the fictional “Snack Stadium” come 7 February. Since its November 2014 debut in the US, the Echo has Read full story › Source: Marketing Week...
Read MoreBy Jonathan Bacon Marketers are frustrated by the lack of opportunity for career progression at a time when salary growth is flat and most are working beyond their contracted hours, according to the annual Marketing Week Career and Salary Survey. It shows that marketers remain intensely ambitious as a profession, but that employers are failing to meet the demand for new challenges and greater financial recognition despite more than half putting in over 2.5 hours extra work each week. The research is part of a collaboration with Marketing Week’s sister brands Econsultancy, Design Week and Creative Review to survey more than Read full story › Source: Marketing Week...
Read MoreBy Jennifer Faull Amazon has tapped the talent of actor Alec Baldwin and former Miami Dolphins quarterback Dan Marino for its first-ever Super Bowl campaign. The e-commerce giant stumped up the multi-million dollar fee attached to the sporting event to promote its Echo wireless voice command device. In the teaser for the yet-to-air spot, Baldwin and Marino are seen brainstorming ideas for a Super Bowl party and consult the device to clear up what a ‘Snacks Stadium’ is. Ad agency Leo Burnett is behind the work. For more Super Bowl news, head to The Drum’s dedicated hub. Read full story › Source: The Drum...
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