By Rebecca Stewart The creative industries are growing at double the rate of the UK economy and marketing is one of the strongest sectors, according to a new government report. Statistics released by the Department for Culture, Media and Sport show that creative businesses contributed £84.1bn to the British economy in 2014, up from £77.1bn the previous year. In total, creative firms were found to account for 5.1 per cent of the economy. The advertising and marketing sector experienced year-on-year boost of 11 per cent – the fourth best overall. Topping the chart was the design industry, with product, graphic and fashion design houses Read full story › Source: The Drum...
Read MoreBy Lucy Tesseras Social media influencers are fast becoming brands’ go-to option for generating trust and credibility among young consumers. According to a new report by Fashion and Beauty Monitor in association with Econsultancy – both sister brands of Marketing Week – 57% of marketers and business owners in the fashion and beauty sectors use influencers as part of their marketing strategy, with an additional 21% looking to introduce this type of activity over the next 12 months. The growing authority of online commentators and YouTube stars such as Zoella has given rise to this new breed of peer-to-peer brand ambassador. The fact Read full story › Source: Marketing Week...
Read MoreBy Direct Marketing News Retail mail declines will cease as the channel becomes more personalized; print and TV ads will continue to drop. Read full story › Source: DM News...
Read MoreBy Jonathan Bacon Looking specifically at marketing director level, men take home £79,683 while women pocket £61,507. Although the gap is smaller for roles lower down the managerial ladder men still earn more, with male brand managers earning £42,738 on average while women take home £39,166. The lack of equal pay between the sexes could explain why a higher proportion of women (29%) are unhappy in their job compared to men (24%). Click here to see the full results from the 2016 Career and salary survey. Read full story › Source: Marketing Week...
Read MoreBy Jonathan Bacon More than two-fifths of marketers (42%) believe their employer is not providing enough opportunities for career advancement, according to the latest Marketing Week Career and Salary Survey. In addition, 45% feel let down by a lack of in-work training. This may help to explain why 82% of marketers plan to leave their job in the next three years, up one percentage point on last year’s survey, while 39% aim to move on in the next 12 months. Click here to see the full results from the 2016 Career and salary survey. Read full story › Source: Marketing Week...
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