By Staff Writer Alex Mecklenburg, client services director at Friday, has challenged the next generation of young creatives to pick up the ‘diversity’ baton and ensure than real change is driven in the industry in the latest instalment of The Drum and Contented Brands’ In Her Shoes Series. Challenging perceived industry norms and tackling the diversity issue head on is a talking point for many agencies, but In Her Shoes challenges them to walk the walk. The challenge is part of a video series, produced asks successful women to share their experiences before nominating a man from the industry to (literally) take a walk Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton B2B marketers face an array of challenges this coming year and a recent report suggests there are key tips that may help navigate the changes and challenges. By establishing a professional rapport with your industries “Influencers” and dusting off your email marketing campaigns for fine tuning and execution, you can get a jump on the competition. Putting your content marketing into the right context is far more important today than simple marketing, and competing for increasing space in video marketing requires some strategic planning. A recent study entitled B2B Marketing Challenges Report 2016 by Fox Agency Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Videology, a leading programmatic converged TV and video advertising platform, is making a good impression. The company – which has historically transacted on a traditional CPM model – is introducing “vCPM,” or, viewable CPM. This will allow clients to plan, buy, and execute against a guaranteed price for a guaranteed number of viewable impressions, which will be measured by third party ad verification companies such as Moat, DoubleVerify, and Integral Ad Science. Clients can either transact on an MRC Standard (50% of pixels on screen for at least two consecutive seconds) or an Extended Viewability Standard (100% of pixels on screen for Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Nielsen last week announced that early this year it would expand its Twitter TV Ratings to include Facebook, and then Instagram; the new ratings system will be called “Nielsen Social Content Ratings.” There is really no other way to put it: this is bad news for Twitter. Twitter has enjoyed an exclusive social TV measurement relationship with the company whose ratings system still drives the majority of all TV ad buys. Now, it will share this relationship with Facebook, a company that is not only has four times as many active users but has also made major investments – from Read full story › Source: The Drum...
Read MoreBy Tony Connelly Verizon is to start testing a new data model where companies can pay to sponsor a user’s data in order to have their content or ads viewed. The program is called FreeBee Data 360 and will allow Verizon customers to browse a webpage or use an app without affecting their data allotment. This is made possible by content providers paying a per-gigabyte fee to Verizon in order to give consumers access to all or part of its website or app. The service is currently in beta mode and could roll out as early as this week however no content providers have been Read full story › Source: The Drum...
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