By John McCarthy Apple is looking to open up its Apple News service to subscription-based content, giving publications with a paywall a whole new audience to tap. The update will allow publishers to add paywalls to their content on Apple News allowing the likes of the Wall Street Journal, the New York Times and the Financial Times a more significant presence and greater revenue raising powers via the app. Reuters cites two sources, adding that the move would help differentiate Apple News from the likes of Facebook’s Instant Articles, which currently only hosts free content. No details have emerged on how Apple plans to monetise the Read full story › Source: The Drum...
Read MoreBy Leonie Roderick Sugar is a big issue. A report by the Commons Health Select committee released in November last year recommended the Government tackle the UK’s obesity crisis by banning the advertising of junk food during family TV shows and by introducing a 20% tax on sugary drinks and sweets. While a sugar tax is not in Prime Minister David Cameron’s current plans, he has not ruled it out completely. The debate has forced the food and drink industry and big brands to shout louder about what they are doing. New product innovations Coca-Cola launched Coke Life in August 2014 to offer a Read full story › Source: Marketing Week...
Read MoreBy Michael Feeley PestleHerbs.co.uk, the latest venture from serial entrepreneur Matthew March-Smith, has appointed AgencyUK to develop and execute the brand launch strategy as well as roll-out the new website user interface and all future social, PR and advertising communications. PestleHerbs is a unique online retailer that fills the retail gap for consumers who are looking to introduce a level of natural living into their everyday lives through the use of herbs. For example, visitors to the site are able to purchase herbs and the required ingredients to make their very own household cleaning products, or choose pre-packaged items for their convenience that have Read full story › Source: The Drum...
Read MoreBy John Glenday Manchester United has named Indonesian brand YOU.C1000 as its official isotonic drinks partner in its latest step toward growing its fan base in South East Asia. Both parties will collaborate during the multi-year regional partnership to excite the estimated 54.5m Manchester United followers in Indonesia with a diet of promotions, competitions and events. As part of these activities first team players will be given the drink to demonstrate its hydration effects and the club crest will appear on packaging to showcase the new relationship. YOU.C1000 president director, Alaric Djojonegoro remarked: “Through our partnership, YOU.C1000 is excited to introduce the Manchester United fan base Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Tesco is hoping its Free From range can lead the charge in allergen coding and set an industry standing via a packaging design refresh. Tesco wanted to give the range, which includes gluten and wheat free products, a more modernised look and lead people to easily identify which allergens each product is free from. The grocer appointed Coley Porter Bell for the revamp and the branding agency used images of fresh food in a nod to quality and introduced a colour navigation across the range. “Our ambition is to ensure that Tesco own the allergen colour coding and set an Read full story › Source: The Drum...
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