Posts made in January, 2016

on Jan 27, 2016

By Sarah Vizard Revenues at Apple hit a record $75.9bn in the December quarter while the company sold 74.8 million iPhones – an all time high. That is an average of 34,000 iPhones an hour, more than four times the volume it was selling five years ago. Yet it is a sign of the high expectations for Apple’s financial performance that this is seen as disappointing. Total revenues were up by just 1.8% compared to growth of almost 30% in the same quarter a year ago. Apple is now warning that revenues will come in at between $50bn and $53bn, below the $58bn it Read full story › Source: Marketing Week...

on Jan 27, 2016

By Jessica Goodfellow A scamming company’s ability to masquerade as tech company Apple for an ad campaign on Instagram has shone a light on the open door advertising policy of the social network, with ISBA suggesting that trust in the fledgling ad platform will be eroded. The ad in question first appeared on 12 January, with the copy running under the name Apple Store UK. However, on closer inspection it transpired that it is in fact run by a company called Moonlight Mobile, which describes itself as an “adult entertainment service for a worldwide mobile audience.” The ad asked users to sign up Read full story › Source: The Drum...

on Jan 27, 2016

By Charlotte McEleny Indiegogo’s chief executive and co-founder Slava Rubin has stepped into a new role, promoting former chief operating officer Dave Mandelbrot to lead the business instead. Rubin will now take on a newly created role of chief business officer, retaining his place on the board, with the aim of spending more time on innovation and business growth. In a LinkedIn post about the changes, Rubin said growth would come from three points of focus for the business; China, new products around equity funding and strategic partnerships. “I’ve decided to formalize that role as Indiegogo’s chief business officer, which along with my position Read full story › Source: The Drum...

on Jan 27, 2016

By Rebecca Stewart Global’s Radio X launch ad, which featured Chris Moyles pushing past people as he walked down the street in a parody of The Verve’s ‘Bitter Sweet Symphony’ video, has been cleared by the Advertising Standards Authority despite receiving over 100 complaints around its “anti-social” positioning. The pastiche shows Moyles bumping into a number of people, including a passer-by holding a coffee, a man in a bunny costume and a paramedic pushing a patient on stretcher. 106 viewers protested that the spot condoned anti-social and violent behaviour and that it was inappropriately scheduled for broadcast at times when children may be watching, but Read full story › Source: The Drum...

on Jan 27, 2016

By Yale Buchwald It is well known that Netflix does not release its ratings. As a result, its competition (who also happen to be sources of Netflix content) doesn’t have the slightest clue as to how many people actually tune into Netflix original series. Recently, however, in the true spirit of competition, NBC’s head of research, Alan Wurtzel claimed to have gotten ahold of these evasive ratings. Wurtzel enlisted the help of Symphony Advanced Media, a company that developed a system for calculating Netflix’s ratings. Wurtzel believes he has the answers; Netflix contends otherwise. For more on Symphony, their Read full story › Source: The Drum...