By Rebecca Stewart Cosmopolitan’s editor-in-chief, Joanna Coles, has joined Snapchat’s board of directors. The company has confirmed that she arrived at the messaging app in early December, sitting alongside co-founders Evan Spiegel and Bobby Murphy, as well as Sony chief executive Michael Lynton and benchmark partner Micthell Lasky. Originally editor-in-chief of Marie Claire Coles took up her current position at Hearst-owned Cosmopolitan in 2012. The women’s magazine has been closely involved with Snapchat for the past 12 months, having signed up to the platform’s Discover section when it launched in January 2015. According to WDD reports, when asked about the its company policy around editors serving Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny How to create better margins without harming culture or creativity is the million dollar question for agencies. In Japan, it’s the 116,451,242 yen question. Not least because the market in Japan, much like the rest of the world, is shrinking, spread between fewer businesses. New business is core but volatile, so creating a service that can more holistically and innovatively serve clients is paramount to long-term success. Creating IP, and therefore not relying on client sign-off, is one way to go. UK-based creative shop Ralph just had an animation series commissioned and aired by Nickelodeon, for example. For TBWAHakuhodo, its Read full story › Source: The Drum...
Read MoreBy Tony Connelly Fox news refused to give way to Donald Trump’s threats that he would ditch its live broadcast of the Republican presidential debate if news anchor Megyn Kelly was allowed to moderate, resulting in the controversial entrepreneur walking. Trump attempted to use his ratings pull as leverage against Fox when the he announced that he would “most likely” skip Thursday’s debate. “Let’s see how much money Fox is going to make on the debate without me,” he threatened at a recent news conference. The 69 year-old has been vocal about his distain for journalist Kelly, an animus which stems back to Read full story › Source: The Drum...
Read MoreBy Tony Connelly Fox news refused to give way to Donald Trump’s threats that he would ditch its live broadcast of the Republican presidential debate if news anchor Megyn Kelly was allowed to moderate, resulting in the controversial entrepreneur walking. Trump attempted to use his ratings pull as leverage against Fox when the he announced that he would “most likely” skip Thursday’s debate. “Let’s see how much money Fox is going to make on the debate without me,” he threatened at a recent news conference. The 69 year-old has been vocal about his distain for journalist Kelly, an animus which stems back to Read full story › Source: The Drum...
Read MoreBy Tony Connelly Fox news refused to give way to Donald Trump’s threats that he would ditch its live broadcast of the Republican presidential debate if news anchor Megyn Kelly was allowed to moderate, resulting in the controversial entrepreneur walking. Trump attempted to use his ratings pull as leverage against Fox when the he announced that he would “most likely” skip Thursday’s debate. “Let’s see how much money Fox is going to make on the debate without me,” he threatened at a recent news conference. The 69 year-old has been vocal about his distain for journalist Kelly, an animus which stems back to Read full story › Source: The Drum...
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