By Natalie Mortimer Nestle has released a new campaign that shows the different ways people eat a KitKat as it continues its mission to offer more personalised messaging. For ‘The Break Off’ push, KitKat conducted consumer research to find out how people consume the chocolate biscuit, which includes dunking, snapping, nibbling, sharing and stirring. The campaign comprises an online ad and social media drive, as well the introduction of two new products; the KitKat 4 Finger Vanilla for ‘stirrers’ and the KitKat Chunky Extra Chocolate for ‘nibblers’. Limited edition packaging designed by Anthem will also appear on wrappers. Lisa May, marketing Read full story › Source: The Drum...
Read MoreBy Minda Smiley Viral news site Central European News (CEN) has claimed that BuzzFeed defamed it last year with an article called ‘The King of Bullsh*t News’ and is now suing the site for more than $11m. Last April, BuzzFeed published an investigative piece where it called out CEN for publishing fake stories that have a propensity to go viral. Examples of CEN stories that BuzzFeed said were actually false included one about a Russian fisherman who was saved from a bear attack by a Justin Bieber ringtone and another about a teacher accused of sleeping with her student. Now, CEN and its head Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The former Hollywood marketer is hired to punch up the story of data-informed programmatic buying. Read full story › Source: DM News...
Read MoreBy Laurie Fullerton With the recent reinforcement that email newsletters remain an effective B2B marketing campaign, the key to a successful B2B email marketing strategy is to streamline and refresh content, while also taking more of an interactive role in good content that includes your refreshed, thought leadership. A good email marketing campaign should be audience focused and to the point. A report by the Canadian-based knowledge marketing agency BrainTrust outlines strategies for B2B marketers that include choosing content that better meets your objectives. In other words, when creating an email newsletter, the contents objective needs to be clearer – Read full story › Source: The Drum...
Read MoreBy Minda Smiley Rome-based energy company Enel has unveiled a new website, logo and visual identity in an effort to reposition itself as a “sustainable” and “innovative” global brand. The changes come as Enel aims to make “Openness” a core brand value through a strategic approach that includes opening energy to more people, new uses and new technologies. According to the company, the “new visual identity and logo show a host of colours to reflect the variety of the energy spectrum, the multi-faceted nature of a Group present in over 30 countries and the increasing diversity of the company’s services within the global energy system.” The Read full story › Source: The Drum...
Read More
Industry News