By Laurie Fullerton While marketers may find an ease and fluency with every level of fast innovation, occasionally one feels like the waiter in Fast Technology and the Slow Waiter who is depicted in a series of videos created by Tim Washer, vice president of marketing at Cisco. The former comedy writer and video content producer offers a series of videos that encompass almost everything B2B content should be. “It’s informative, it’s entertaining and it humanizes Cisco’s brand,” said Jason Miller of LinkedIn’s Marketing Solutions Blog. Washer, who was a comedy writer for the David Letterman show and a student of Amy Read full story › Source: The Drum...
Read MoreBy Direct Marketing News The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter. Read full story › Source: DM News...
Read MoreBy John McCarthy Louis Wittig, a Grey copywriter, is looking to prove the pen is mightier than the sword in his crusade against New York businessman Donald Trump’s uncomfortably popular GOP lead for the Republican nomination. Taking to GoFundMe, Wittig hopes to use his copywriting prowess to attack the “toxic hairclown” with an anti-Trump ad in New Hampshire newspaper The Concord Monitor two days before the primary poll. The drive, first spotted by Adweek, requires $1,530 by 2 February to pay for the slot. In less than a day however, Wittig has managed to raise $120. On his GoFundMe, he said: “I’ve got a few half-page Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Commerce Secretary Pritzer wants stakeholder purview. EU negotiator Ansip wants a bulletproof solution. Can both get what they want by January 31? Read full story › Source: DM News...
Read MoreBy Mark Ritson Take last week as an example. Unilever’s CEO Paul Polman announced that his company would approach the new planning year with a “zero-based budgeting programme”. The marketing mediascape instantly went bonkers. Reports in the marketing press described the approach as a “belt-tightening move” and proof of “tougher cost controls” at Unilever. On Twitter an army of under-trained, over-loud marketing morons bemoaned the move as being “recessionary planning”, “cost cutting” and “causing agency panic”. All total bollocks. I know it has ‘zero’ in the title but if you can take stock for a moment and not form an opinion in half Read full story › Source: Marketing Week...
Read More
Industry News