Posts made in January, 2016

on Jan 26, 2016

By Minda Smiley Snickers is wishing the Super Bowl a big happy birthday this year with a spot featuring a hungry Marilyn Monroe. Continuing its ongoing ‘You’re Not You When You’re Hungry’ campaign, which last year saw Danny Trejo play a hungry Marcia Brady, the brand is teasing its Super Bowl 50 spot with a short video that sees a Marilyn Monroe imposter sing her iconic ‘Happy Birthday’ in a voice that couldn’t be farther from the actress’s actual vocals. Of the Super Bowl teaser, Allison Miazga-Bedrick, director of Snickers, said: “Since we’re kicking-off the ‘50′ celebration of one of the world’s most Read full story › Source: The Drum...

on Jan 26, 2016

By Sarah Vizard Despite numerous warnings, marketers are continuing to waste billions of dollars on digital advertising that never gets seen. According to research commissioned by the Association of National Advertisers (ANA), advertisers will lose $7.2bn to bot fraud this year. That is up from $6.3bn in 2015. Part of the issue is that marketers are spending increasing amounts on digital advertising, meaning ad fraud is bound to grow. The report found that the percentage of traffic lost to fraud has not actually changed, but given all the talk about ad fraud the ANA had expected to see this figure drop. In fact, the changing Read full story › Source: Marketing Week...

on Jan 26, 2016

By Tony Connelly Adidas’ decision to terminate its sponsorship deal with IAAF comes as no surprise given the revelations surrounding the doping scandal and while the decision was influenced by the morals of the situation, it has also been a pragmatic one which illustrates the evolution of sports marketing. The German company’s 11 year supplier contract with the International Association of Athletics Federations (IAAF) was due to run until the end of 2019 however the claims of “state sponsored doping” led Adidas to walk away from the scandal ridden organisation. It’s unlikely that this was a reluctant retreat however as the £23m ($33m) Read full story › Source: The Drum...

on Jan 26, 2016

By Natalie Mortimer Facebook has extended its advertising network Audience Network to include support for mobile web pages, as it looks to offer publishers better more ways to monetise mobile web traffic. First launched in April 2014 the extension will now enable publishers to use Audience Network’s people-based targeting and ad formats, including native ads to monetise their audience on third-party mobile websites. It works in a similar way to the existing Audience Network product for mobile apps but will cover the delivery of ads to mobile websites. Facebook said in a blog post that in Q4 2015 it reached a Read full story › Source: The Drum...

on Jan 26, 2016

By John McCarthy A filmmaker looked to protest an administration fee charged by the British Board of Film Classification (BBFC) crowdfunded and submitted a 12 hour video of paint drying. Charlie Lyne launched the stunt to raise awareness of the £1,000 fee the BBFC will charge to classify an average length movie – a hurdle he argued stymied many young and aspiring producers in the UK. Intent on forcing the board to watch the monotonous slog of paint drying, Lyne took to Kickstarter to raise the fee in November 2015. His crowdfunder raised a total of £5,936, entitling him to have a 607 minute Read full story › Source: The Drum...