By Rebecca Stewart British rockers Django Django have earned Ford sixth place in this week’s chart with ‘Default’. Featuring a group of enthusiastic dogs chasing a drone instead of a postman, the spot for the automaker’s latest model urges viewers to take a walk on the wild side and “let go of what you know”. And as Sport Relief returns, BBC One’s star-studded promo sneaks in at number ten thanks to ‘Low Rider’ by War. ‘White Tiger’ for NCS by Izzy Bizu takes the top spot this week, while Jeep, ITV and Boohoo.com also feature in the chart. Shazam Chart Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Twitter has dramatically reduced the number of ads it serves to its “most prominent and active users”, according to sources familiar with the matter. In a bid to get some of its VIP users to stay engaged with the service, the platform is creating an almost ad-free timeline, states Re/code. The social network has apparently been testing the feature since chief executive Jack Dorsey was appointed in September, and the users selected for the scheme don’t necessarily need to be A-listers. The selection process is said to take into account a range of criteria, including post count and engagement – though it Read full story › Source: The Drum...
Read MoreBy John McCarthy New York advertising executive Madonna Badger has launched a video exposing the seemingly regular objectification of women in a number of iconic advertising campaigns. Madonna Badger, the founder and creative director of New York City-based Badger & Winters told the Wall Street Journal that she initiated the campaign to honour her three daughters who she lost in a Christmas house fire, along with her parents, in 2011. The two and a half minute slot is focused on exposing ads she thinks exploit women, she said: “I want my life to have a purpose… I love my job but I don’t want to Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Guardian News & Media has appointed Martin Belam, developer of Trinity Mirror digital sites UsVsTh3m, Ampp3d and Mirror Row Zed, as its social and new formats editor, a newly created role. Starting 1 February, Belam will lead the creation of an integrated social strategy for the Guardian. He will head up a team who will look to experiment with how the publication reaches additional audiences using new media, as well as developing the publisher’s content off-platform. His team will work together with the Guardian’s community team who will focus on community management, user generated content and the development of the Guardian’s citizen Read full story › Source: The Drum...
Read MoreBy Minda Smiley Tris Gates-Bonarius is joining FCB as global executive creative director of German personal care brand Beiersdorf. Gates-Bonarius replaces Constantin Kaloff and joins from Facebook, where she was serving as creative director at the social media giant’s creative shop in Amsterdam. Before joining Facebook in 2013, she worked at a number of agencies including Saatchi & Saatchi, McCann Erickson and AMV BBDO. In her new position, she will work alongside FCB’s chief client officer and worldwide account director Erika Darmstaedter on Beiesdorf’s brands, which include Nivea, Eucerin and Hansaplast. Of her new role, she said: “I love global business and this is an incredible Read full story › Source: The Drum...
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