Posts made in January, 2016

on Jan 26, 2016

By Rebecca Stewart Twitter has confirmed that American Express’ Leslie Berland has been appointed as its chief marketing officer. The social network’s chief executive confirmed the news today with a tweet saying that Berland will help tell the stories of the “iconic product”. Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product! — Jack (@jack) January 26, 2016 Most recently executive vice-president of global advertising, marketing and digital partnerships at American Express, Berland now has the tough task of helping the troubled social network galvanise user Read full story › Source: The Drum...

on Jan 26, 2016

By Daniel Winner Earlier this month the tech and media industries came together at the Consumer Electronics Show (CES) in Las Vegas for their annual love in. After all these years of tech/media convergence they remain uncomfortable bedfellows, a couple in a relationship who don’t speak the same language, don’t share the same values or really understand each other. However for media industry’s sake at least, this broken relationship needs to be mended, and the innovations being showcased at CES provide a clue on how to do it. Growing and well documented momentum around OTT video (highlighted by YouTube and Netflix in Read full story › Source: The Drum...

on Jan 26, 2016

By Natalie Mortimer Procter and Gamble’s decision to offload 40 per cent of its agency in a major cost-cutting drive last year seems to be paying off as the owner of Gillette and Pantene reported a 35 percent jump in second-quarter profit. The FMCG business made the cull in 2015 as part of a wider cost saving mission to focus more on its profitable brands and to do more for less with its marketing. Speaking today on a call with analysts P&G’s chief financial officer Jon Moeller said that the company saved $370m in agency related costs and expects to save an additional Read full story › Source: The Drum...

on Jan 26, 2016

By Sarah Vizard Berland will take on responsibility for the company’s global consumer, product and sales marketing. Prior to Twitter, Berland was EVP of global advertising, marketing and digital partnerships at American Express. She had been with the brand since 2005 and been in pivotal to its moves to broaden its marketing relationships with other brands including Apple, McDonald’s, Uber and Samsung. Prior to American Express, Berland led PR and online comms for global brands on the agency side. Welcoming @leslieberland to Twitter! She will join as our CMO to help tell the stories of our iconic product! — Jack (@jack) January Read full story › Source: Marketing Week...

on Jan 26, 2016

By John McCarthy Uber is looking to utilise the gryometers available in smartphones to ensure its drivers do not break speed limits. The ride-hailing app has announced that it is piloting the scheme which enables passengers to submit feedback on the speed of their driver via measurements on their smartphone. Gyrometer investigations will be prompted by user feedback – for instance, upon complaints of speeding, Uber will investigate the driver’s phone for data proving the incident happened. The feature can also be used to see how often drivers are using their phones during a journey, to ensure that their focus is at least on the road. Joe Read full story › Source: The Drum...