Posts made in January, 2016

on Jan 26, 2016

By Thomas Hobbs The US brand’s 30-second ad will feature its upcoming Cascada car and is a continuation of its “Experience the New Buick’ campaign from last year. The ad features basketball star Odell Beckham Jr. and model Emily Ratajkowski, with Buick calling the stars a reflection of its “dedication to performance”. “Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of lighthearted humor and star-power to a global audience of millions of consumers,” said Duncan Aldred, CEO at Buick. This year’s event is expected to be dominated by car brands and the Read full story › Source: Marketing Week...

on Jan 26, 2016

By Jessica Goodfellow Car rental company Avis has for the first time implemented a single-agency model to handle its brand communications across Europe, Middle East and Africa (EMEA), appointing Weber Shandwick to handle PR in the region. The PR firm will manage promotional activity across Avis Budget Group’s brands – including Avis, Budget and Maggiore – as the company prepares to unify communications in the region, a strategy which will come into full effect later this year. Weber Shandwick will be working closely with existing agencies, including VCCP and The Social Partners, to deliver integrated PR and marketing campaigns. Darren Peacock, director of Read full story › Source: The Drum...

on Jan 26, 2016

By John McCarthy Melvyn Bragg is the first celebrity to offer his services to a rumoured BBC campaign urging pensioners to continue contributing their licence fee after the government drops the mandatory fee for over 75s. The long-time broadcaster told the Times that he is “fully prepared to be part of a properly organised [BBC] campaign”. The corporation is reportedly devising a strategy as to how to best ask the over 75s for donations. As a result, the BBC is reportedly looking to tap Helen Mirren, Terry Wogan, Michael Parkinson and Melvyn Bragg for a campaign encouraging the elderly to pay the fee, Read full story › Source: The Drum...

on Jan 26, 2016

By Natalie Mortimer What mobile advertising will look like in 2016 and the rise of marketing to Gen Z were just some of the main themes discussed earlier today (26 January) at The Drum’s 2016 Predictions Breakfast. Ogilvy digital director James Whately and Mr President’s Laura Jordan-Bambach gave their take on the key trends that will impact marketers this year. Here’s a roundup of the top takeaways. You need to know about ‘dark social’ If you’re unfamiliar with the term dark social, it’s time to get acquainted, as growing numbers of consumers continue to conduct conversations in private and share links away from major social Read full story › Source: The Drum...

on Jan 26, 2016

By Rebecca Stewart Twitter’s short form video sharing platform Vine celebrated its third birthday this week. To mark the occasion, the app has curated a list looking back at ten of the most memorable six-second clips from brands in the UK over the past 12 months, placing content from Walkers Crisps, Lego and Adidas at the top. 2015 was a tough sell for Vine, which struggled to compete with the likes of Facebook and Snapchat in the video stakes. Data from analytics company Tubular Labs released in December indicated that the platform was responsible for just four per cent of branded content from Read full story › Source: The Drum...