Posts made in January, 2016

on Jan 26, 2016

By Rebecca Stewart Variety magazine has issued an apology after it “erroneously labeled” a video interview with Twilight star Kirsten Stewart with a headline implying she had given her take on the lack of racial diversity in Hollywood. The article, initially titled ‘Kristen Stewart on Diversity in Hollywood: Do Something Instead of Complaining’ contained a clip in which Stewart said: “Instead of sitting around complaining about that, do something. Go write something, go do something for yourself. “And that’s easy to say. Fuck, it’s hard to get movies made. It’s a huge luxury, like who gets to just make movies? But that subject is Read full story › Source: The Drum...

on Jan 26, 2016

By Henner Herwig Jürgens Henner Herwig Jürgens is a Co-Founder and Managing Director at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing. On Sunday, science fiction drama “The X-Files” returned to FOX as a six-episode event series. The series, which originally aired from 1993 to 2002, follows special agents Fox Mulder and Dana Scully who investigate paranormal phenomena and extraterrestrial life for the FBI. In anticipation of the premiere, FOX launched the interactive website ‘Do You Still Want to Read full story › Source: The Drum...

on Jan 26, 2016

By Charlotte McEleny AKQA has won the Johnson & Johnson Baby business in China, working on the ‘evolution’ of its brand communications via a predominantly digital remit. The agency will now drive its digital strategy, creative direction and technology implementation, as well as being charged with social media planning. Commenting on the appointment, Richa Goswami, Asia Pacific head of digital at Johnson & Johnson, said: “They have a proven track record in delivering innovative ideas, creative content and technologies. We eagerly anticipate the results of our partnership.” AKQA’s China business is long established, having opened up in Shanghai in 2006. Like many global expansions, it was Read full story › Source: The Drum...

on Jan 26, 2016

By John Glenday Durex is seeking to help couples ‘Cut the Cliches’ from their love lives this Valentine’s Day with the launch of a new campaign devised by Isobar Canada. The condom brand’s multi-channel campaign will push the use of Durex Play Pleasure Gels to be more spontaneous and less behoven to the more humdrum rituals of romance such as roses and chocolate. This seeks to encourage couples to be more adventurous in the bedroom by devising their own private traditions behind closed doors. Indresh Kohli, marketing director, RB Canada, said: “The goal of the campaign is to shift the focus of Valentines from forced gifting Read full story › Source: The Drum...

on Jan 26, 2016

By Steve Firth At a recent Drum Network event, Predicting Agency Futures; looking back and looking forward, I was privy to some interesting research about how 2015 had passed and what the outlook for 2016 was for agencies. Jim Law, founder of the marketing research company Wild Heather Research, presented his research into the state of the sector in 2016 which investigated agency life from profit margins to agency staff culture. The research spanned across all sectors within the creative industry; marketing, communications, advertising, digital and PR. Firstly, it seems that small agencies are interested, interesting and collaborative in all areas of the industry whereas Read full story › Source: The Drum...