Posts made in January, 2016

on Jan 25, 2016

By Stephen Lepitak LiveIntent, the data marketing platform, has hired ex-Millennial Media’s president and Sociomantic CEO Jason Kelly as its new president. Kelly, who replaces LiveIntent’s current European Chief Dave Hendricks, will lead the sales and marketing operations at the business, reporting directly to founder Matt Keiser. Kelly joined Millennial Media in 2014, and leaves following its acquisition by AOL last year. “There are two things that drove me to join LiveIntent, and they are the two tenets that have powered my career: I want to work with outstanding talent, and I want to fill a client need with differentiated Read full story › Source: The Drum...

on Jan 25, 2016

By Direct Marketing News Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016. Read full story › Source: DM News...

on Jan 25, 2016

By Direct Marketing News Mobile-reliant Hispanic and African-American voters are helping to take digital prime-time in 2016. Read full story › Source: DM News...

on Jan 25, 2016

By Benjamin Lichtman Last week, The Academy of Motion Picture Arts and Sciences released the list of nominees for this year’s Oscars. The big winner was “The Revenant,” which snagged 12 nominations, including Best Picture, Best Actor (Dicaprio), and Best Director (Inarritu). Other Best Picture nominations included Mad Max, Spotlight, and The Martian, among others. Of course, most of that has been overshadowed by the controversy surrounding the lack of diversity in certain categories. Outside of the controversy, there were two movies that made news for not receiving nominations: “Chiraq” and “Beasts of No Nation.” The reason is Read full story › Source: The Drum...

on Jan 25, 2016

By Ronan Shields Ad tech outfits Adform and MediaMath last week announced an integration the pair hope will win-over more brand advertisers to the idea of investing in programmatic when it comes to their media budgets. The deal enables the pair to bolster premium media inventory supply using MediaMath’s Deal Discovery tool, which provides advertisers with a centralised view of inventory available via private marketplaces (PMP) – an increasingly popular method of selling ad space among publishers. MediaMath claims Deal Discovery lets buyers decide upon the best PMP inventory across a host of publisher environments from a centralised buying point, while Adform Read full story › Source: The Drum...