Posts made in January, 2016

on Jan 25, 2016

By Laurie Fullerton A brand refresh is underway this week with the launch of the ‘Power of Possible’ campaign at U.S. Bank; which features clever and sophisticated videos produced by Emmy award winner Nicolai Fuglsig that tell individual stories of dreams fulfilled and what is possible to achieve. The new campaign was launched this week by U.S. Bank, the fifth largest commercial bank in the U.S. after an extensive look at the companies visual identity and brand positioning strategy. It will feature television, out-of-home, print, digital, social and radio advertising, and new brand materials at more than 3,000 U.S. Bank branches. Working with Read full story › Source: The Drum...

on Jan 25, 2016

By Thomas Hobbs Earlier this month, the independent World Anti-Doping Agency concluded that doping was “widespread” within athletics and that former IAAF president Lamine Diack had been “responsible for organising and enabling the conspiracy and corruption that took place in the IAAF.” This wouldn’t have escaped the attention of Adidas, the IAAF’s biggest sponsor. One source, with inside knowledge of the deal, told Marketing Week that Adidas is already on bad terms with the IAAF due to current president Seb Coe’s links with rival Nike as well as its decision to hold the 2021 World Championship’s in Eugene, Oregon – where Nike is headquartered. Read full story › Source: Marketing Week...

on Jan 25, 2016

By Natan Edelsburg As election season continues to heat up – TV has been dominated by debates and controversies. The biggest bust however from the past week goes to Jeapordy whose video where no one won, didn’t go quite as viral as the media reported. Here are the full insights from Union Metrics‘ Jenn Deering Davis. Last week’s biggest TV news: Since the start of this column, there have been several Republican presidential debates. It only seems fair to check in with the Democrats, who participated in their first debate of 2016 on Sunday, January 17. Hillary Clinton, Bernie Read full story › Source: The Drum...

on Jan 25, 2016

By John McCarthy Bob Wootton, the director of media and advertising at the Incorporated Society of British Advertisers (ISBA), has announced he will retire in the coming months. As a result of the move, Wootton told Mediatel he will have more time to “pursue a portfolio of interests” including spending time with his extensive guitar collection. Mike Hughes, ISBA director general, said: “Bob brought his serious skills as a media buyer to the client side of the table, developing those skills as the media landscape transformed. “Advertisers and the whole industry have been the beneficiaries of his 20 years in ISBA’s media chair.” For the past two Read full story › Source: The Drum...

on Jan 25, 2016

By Leonie Roderick The ‘Powered by Plants’ campaign will celebrate the brand’s health credentials by highlighting the plant-based ingredients such as rapeseed oil and sunflower oil that are included in the product. The campaign is part of £12.5m multi-media spend across 2016, which includes a new TV advert launching on 15 February. It will also be promoted through outdoor, digital and social. While the brand is not able to release the full details of the campaign creative, the brand’s marketing manager James Brennan said the brand will be “doing things differently” by “getting people excited and getting out there”. He told Marketing Week: “We plan to Read full story › Source: Marketing Week...