By Charlotte McEleny UK-based online fashion retailer Boohoo is looking at paid search as a means of driving customer growth across the globe, with the hire of online retailing specialist Summit. The fashion brand has grown its footprint significantly in recent years and is now shipping to the US, Australia and Ireland. The new strategy puts paid search back at the forefront of its digital strategy and is part of a goal to grow traffic, customer acquisition, efficiency and optimisation. Richard Clark, marketing director, Boohoo said: “Boohoo is embarking on an exciting journey and we require the support of a partner with deep-rooted experience in paid Read full story › Source: The Drum...
Read MoreBy Direct Marketing News Things are a-flitter in Twitter’s executive suite; its media and product chiefs departed over the weekend. Read full story › Source: DM News...
Read MoreBy Minda Smiley The Y has rolled out two spots that aim to show viewers what exactly the nonprofit does and how it helps individuals across the country every day through everything from mentorship programs to healthy meals. With the new slogan ‘For a better us,’ the Y hopes this campaign will help the public better understand how it helps both children and adults in all sorts of underserved communities with a number of services including safe spaces, child care, tutoring and more. The campaign is Droga5’s first for the brand after winning the account at the end of 2014. ‘Places’ (above) shows a neglected Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Contently is ramping up its European expansion with the hire of Rebecca Allen as general manager for the UK and Europe. Contently, a tech company that allows brands scale their content marketing efforts, currently has offices in San Francisco and New York but has built up a network of more than 8,000 freelance content creators based in Europe as well as several clients, including Eni, Aberdeen, JLL, and Expedia. With the opening of its first trans-Atlantic office, Contently is hoping to build on this success with chief revenue officer Brett Lofgren explaining: “Contently has seen amazing growth in the UK, particularly in Read full story › Source: The Drum...
Read MoreBy Dom Burch “So what do you do these days?” It’s a question that plagues society, and is likely to get worse not better. It’s odd how our entire reason d’être as a human being boils down in an instant to our chosen occupation. Problem is that a generation or two ago it made some sense. Jobs were for life, therefore your chosen occupation would have defined you far more than it does today. I once joked when I was head of social at Asda that I got paid to walk around the place talking to people. That, and organise the Christmas party. Yet there was more truth in Read full story › Source: The Drum...
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