Posts made in January, 2016

on Jan 25, 2016

By John McCarthy One enterprising individual built and listed an igloo on Airbnb while Storm Jonas shuttered much of the US east coast. In the aftermath of the blizzard, the newly erected accommodation was shared on Imgur across the weekend. The ‘Boutique Winter Igloo for 2′ was listed in Brooklyn, offering many traits to attract holiday-goers looking for a carbon neutral trip. The listing claims the igloo is ‘hand-crafted, and built using only natural elements’ and will provide the “experience of a lifetime in the chic dome-style bungalow for you and bae”. Loading… The accommodation was to cost $200 per Read full story › Source: The Drum...

on Jan 25, 2016

By Dan Plant When is an apology not an apology? When it is someone else’s fault obviously. Barely a week goes by that we don’t find some public figure apologising for something that they have said or done. In a world of social media, when the public can instantly express their outrage at something that someone has said, these people can be in no doubt of the need to express their regret and get their public ‘brand’ back on track. What we find though is that the vast majority of these apologies appear to have been coached by the same publicist, and that that publicist Read full story › Source: The Drum...

on Jan 25, 2016

By Tony Connelly Adidas has decided to terminate its sponsorship with the IAAF four years early as it looks to distance itself from the doping scandal sweeping the sport but industry analysts suggest the decision may not have been a “moral” one. The sportswear giant is the biggest sponsor of the International Association of Athletics Federations (IAAF) and was due to remain so until 2019 after it signed an 11 year deal in 2008, reportedly worth £23m ($33m). However the BBC has reported that Adidas informed the IAAF of its decision to terminate the relationship which is understood to be a direct result of the Read full story › Source: The Drum...

on Jan 25, 2016

By Leonie Roderick The ad, which was placed in The Sunday Telegraph over the weekend, states: “At Nestlé Confectionary, we are proud to say that 100% of the cocoa we use in the UK and Ireland is certified sustainable. We also work with partners to train thousands of farmers, distribute millions of better quality cocoa plants and build schools in the Ivory Coast. Nestlé Cocoa Plan: supporting farmers for better chocolate.” Nestlé announced in December last year that it had reached its target to source 100% sustainable cocoa for its chocolate confectionery and biscuits, becoming the first major confectionery company in the Read full story › Source: Marketing Week...

on Jan 25, 2016

By Tony Connelly Arsenal have announced a new content partnership with one of China’s most popular football shows, Total Soccer, in a deal that will see the club join its European counterparts in growing its brand in the region. The English Premiership club will provide exclusive content including player interviews and videos for the two hour weekly show which is broadcast on CCTV every Monday Arsenal’s partnership with Total Soccer builds on earlier dealings the club as made in the region such as its a three-year sponsorship agreement with lottery provider DJI Holdings and partnership with soccer schools operator iRena. The club’s chief commercial officer, Vinai Read full story › Source: The Drum...