Posts made in January, 2016

on Jan 25, 2016

By Jessica Goodfellow IBT Media has today (25 January) announced a redesign of Newsweek and International Business Times across EMEA, as part of the global rebrand which launched in the U.S. last month. The new design framework focuses on speed, legibility and user experience, and works to champion the website’s premium content. Features of the redesign include larger headlines and image sizes, with stories that are easier to read and most importantly – faster to download. The homepage highlights more articles, features the magazine’s cover image each week and includes more room for integrated sponsorships. To facilitate a better experience for readers that are Read full story › Source: The Drum...

on Jan 25, 2016

By John McCarthy US fast food chain Wendy’s clashed with Burger King after the BBQ brand attempted some one-upmanship on social media. A marketing tweet offering its “4 for $4” meal from Wendy’s sparked a Burger King reaction claiming it’s promotion gives “5 for $4”. The 4 for $4 Meal: a trayful of mouth-filling glory. pic.twitter.com/JjDOFZVXuP — Wendy’s (@Wendys) January 20, 2016 5 for $4, because 5 is better than 4. pic.twitter.com/BZe8JFbKjm — Burger King (@BurgerKing) January 21, 2016 The competitors clashed with Wendy’s choosing to put the matter to rest in a tweet Read full story › Source: The Drum...

on Jan 25, 2016

By John McCarthy Snapchat appears to be chasing users of Facebook Messenger as screenshots of a slew of new features leaked during the weekend. The photo-messaging app is looking to revamp its chat offering with the aptly named ‘ChatV2′ update, if seemingly legitimate leaked screenshots are to be believed. Among the new features is an update to the Snapchat video chat, bringing it closer to the likes of Facebook Messenger or Google Hangouts’ offering, likely no longer requiring both users to hold down on their screens simultaneously to link up. The app could add more users to its primarily youthful 100m daily users with the Read full story › Source: The Drum...

on Jan 25, 2016

By Tony Connelly The Guardian has announced that it will cut running costs by 20 per cent as it attempts to make up for increasing losses which are expected to reach around £50m by the end of the tax year. The cost saving strategies, which could reportedly see 100 jobs cut, are a response to the faster than expected downturn in print advertising and slower increase in digital revenues. Coupled with the costs of expansion overseas, the company says its outgoings have outpaced its revenues over the past five years but the new plans should help it break even within three years. Editor-in-chief Katharine Read full story › Source: The Drum...

on Jan 25, 2016

By Tony Connelly The Guardian has announced that it will cut running costs by 20 per cent as it attempts to make up for increasing losses which are expected to reach around £50m by the end of the tax year. The cost saving strategies, which could reportedly see 100 jobs cut, are a response to the faster than expected downturn in print advertising and slower increase in digital revenues. Coupled with the costs of expansion overseas, the company says its outgoings have outpaced its revenues over the past five years but the new plans should help it break even within three years. Editor-in-chief Katharine Read full story › Source: The Drum...