Posts made in January, 2016

on Jan 25, 2016

By Gillian West The Drum readers have voted Fuel Lisbon’s Charlie Hebdo Box as our Creative Works Ad of the Week. Created for Portuguese mainstream newspaper Público to commemorate the first anniversary of the Charlie Hebdo attack, the box contains 50 red pencils tied together in a dynamite bomb format. Delivered to 15 of the most important newspapers in the world, each pencil had the words ‘In the battle for free speech, every drawing counts. Keep drawing.’ To help choose next week’s Ad of the Week cast your vote in our latest Creative Works round-up. Credits: Creative Director: Pedro BexigaCreative Director: Marcelo Read full story › Source: The Drum...

on Jan 25, 2016

By John McCarthy The BBC could leverage support from prominent over 75s to encourage people within the same age range to continue paying the licence fee. The campaign could be launched after chancellor George Osborne last year announced that over 75s would no longer have to pay their license fees from 2020. The decision has reportedly left a £700m gap in the public broadcaster’s funding. In reaction to the cuts, the corporation is looking to tap the likes of Helen Mirren, Terry Wogan, Michael Parkinson and Melvyn Bragg for a campaign encouraging the elderly to pay the fee, which currently sits at £145.50 a Read full story › Source: The Drum...

on Jan 25, 2016

By Charlotte McEleny We appear to have a problem with awards. This is nothing new, of course, and is hardly limited to the advertising industry, but a series of events, articles and high-profile discussions in the last month alone has thrust this issue into the limelight. As Malcolm Poynton, global chief creative officer at Cheil Worldwide, puts it: “Awards. They’re like Marmite. You either love them or hate ‘em. It’s a binary thing (well, it would be in this digital age, wouldn’t it?)” But it’s one thing to be a hater who still enters them anyway, finally celebrating the win with as much gusto (and Read full story › Source: The Drum...

on Jan 25, 2016

By Stephen Lepitak Chris Whitelaw, iProspect UK chief, has been promoted to president of EMEA at the agency while also joining taking the role of global commercial director. He will report to global president Ben Wood and take on responsibility for the digital performance agency across Europe, Middle East and Africa, which has 42 offices in the region. Wood, said that Whitelaw had “worked tirelessly” to build iProspect UK over the past four years since his business I Spy was acquired in 2012. “As our network continues to grow, having more experience and capability in key international roles is crucial. We Read full story › Source: The Drum...

on Jan 25, 2016

By Jessica Goodfellow Jeremy Clarkson has once more worked up a Twitter storm for his latest column in The Sunday Times, in which he dismissed the prejudice against transgender people, although it has transpired that finding the article is becoming increasingly difficult. However, since the column was originally published yesterday (24 September), the original link to the article, which was widely shared by other outlets, appear to now be broken. Even when searched for under Clarkson’s byline on The Sunday Times website, the article does not appear. Loading… However, when contacted by The Drum, the News UK title Read full story › Source: The Drum...