By Ronan Shields Sky has invested $10m in US-based programmatic advertising company DataXu with the broadcasting outfit receiving equity shares in exchange for the sum, as it seeks to establish itself as a key player in helping brands better chart the customer journey. As part of the deal, the broadcaster’s sales team Sky Media will work closely with DataXu to help media buyers to better optimise their campaign planning and execution by extending the reach of its own ad buying products such as Sky AdVance. This includes bringing programmatic media buying techniques to the TV sector. Sky Media has taken great strides to position itself Read full story › Source: The Drum...
Read MoreBy Gillian West Welcome to The Drum Creative Works. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Ad of the Week’. You can vote for the work you like best, simply by clicking the ‘Vote’ button beside the work, and the winner will be featured online. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work for future publication contact Gillian West or Rebecca Stewart. For voting updates and more follow The Drum Creative Works on Read full story › Source: The Drum...
Read MoreBy Tony Connelly Adidas has decided to terminate its sponsorship with the IAAF four years early as it looks to distance itself from the doping scandal sweeping the sport. The sportswear giant is the biggest sponsor of the International Association of Athletics Federations (IAAF) and was due to remain so until 2019 after it signed an 11 year deal in 2008, reportedly worth £23m ($33m). However the BBC has reported that Adidas informed the IAAF of its decision to terminate the relationship which is understood to be a direct result of the doping scandal which has overwhelmed the sport. Adidas have remained pensive about the sponsorship Read full story › Source: The Drum...
Read MoreBy John Glenday Spread brand Flora has repositioned itself to consumers with a ‘Powered by Plants’ campaign drive, dovetailing with the launch of dairy-free variant Flora Freedom, as it seeks to burnish its health credentials. The re-launch will see Flora champion its plant-based ingredients including rapeseed, sunflower and linseed oils –all of which are rich in Vitamin E, Omega 3 and 6 whilst also catering for the 12 per cent of UK households with a dairy allergy or intolerance. James Brennan, Flora marketing manager at Unilever UK, commented: “Celebrating the plant-based ingredients in Flora and the resulting health benefits will reposition the brand back to Read full story › Source: The Drum...
Read MoreBy John Glenday America’s unpredictable presidential race has taken another twist after media tycoon Michael Bloomberg hinted that he might be tempted to throw his hat into the ring in an effort to see-off fellow billionaire Donald Trump. Trump, who is currently front-runner in the race to be crowned Republican nominee for the White House, reacted to the news with trademark bombast – declaring that he would ‘love’ to face-off against his former friend. Bloomberg is reportedly mulling entering the race in March and is prepared to fund a campaign war chest to the tune of £700m – sensing an opportunity to appeal to the Read full story › Source: The Drum...
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