Posts made in January, 2016

on Jan 25, 2016

By John Glenday MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners. Settling on the deep sea mollusc to position itself as a global creative boutique the combined business will consist of four main brands MullenLowe; MullenLowe Profero; MullenLowe Mediahub and MullenLowe Open – each of which is denoted by its own tentacle. Alex Leikikh, global CEO of MullenLowe Group said: “The creation of MullenLowe Group has given us the opportunity to create a whole new type of global communications network. A Read full story › Source: The Drum...

on Jan 25, 2016

By John Glenday Twitter’s head of global media, Katie Jacobs Stanton, has announced her departure from the role she has held for the past five and a half years in an emotional blog post. In that time Stanton has overseen tremendous growth at the micro blogging platform as it launched in Japan, the UK and Ireland in her first year before taking over the world. Increasingly however Stanton has found herself torn with a desire to spend more time with her three children whilst remaining active as an investor and champion of women through development of new screening techniques for ovarian and breast cancer. Stanton Read full story › Source: The Drum...

on Jan 25, 2016

By Jessica Goodfellow A survey conducted by parenting website Mumsnet has revealed that the ability to work flexibly is the number one priority for parents, with a fifth of those who work flexibly or have done so in the past saying it is ‘priceless’ to them. The survey of 1128 Mumsnet users conducted last December found that workplace flexibility had a direct cash value for 88 per cent of the parents questioned, with 72 per cent agreeing that they could not do their current job if they weren’t able to work flexibly. Those who work flexibly (which can include part-time working, job shares, working from Read full story › Source: The Drum...

on Jan 24, 2016

By Noel Young A new ad for Democratic hopeful Bernie Sanders wins praise today from the New York Times. No words are spoken, apart from the lyrics of Simon and Garfunkels’ America and the Sanders’s “I approve” statement. But none are needed, says the Times. “For a blissful minute, the cacophony of political ads on Iowa television sets vanishes altogether,” says the NYT. “No speeches, no slurs, only the warm harmonies of Simon and Garfunkel singing “America” can be heard, as down-to-earth Iowa landscapes and scenes of daily life accompany the famous song” Iowa farmers (including a small child not much bigger than the calf Read full story › Source: The Drum...

on Jan 24, 2016

By Adam Flomenbaum At the 2016 Sundance Film Festival last week, Samsung announced the launch of Samsung Studio, a new way in which storytellers, influencers, and filmmakers can continue to build upon the momentum of VR. While a “mobile” version of Samsung Studio debuted at the festival, Marc Mathieu, chief marketing officer of Samsung USA, announced that a permanent location would be launching in New York City. “One of the biggest trends and themes for 2016 is virtual reality. At Samsung, we are making VR more accessible by partnering with the best in the industry to deliver a growing library of engaging, rich Read full story › Source: The Drum...