Posts made in January, 2016

on Jan 23, 2016

By Jennifer Faull Doctor Who’s lead writer and executive producer Steven Moffat has quit after a six year run leading the creative direction of the hit BBC show. Moffat will be replaced by Chris Chibnall, the creator of ITV’s popular drama Broadchurch. “It feels odd to be talking about leaving when I’m just starting work on the scripts for season 10, but the fact is my timey-wimey is running out,” said Moffat. “While Chris is doing his last run of Broadchurch, I’ll be finishing up on the best job in the universe and keeping the Tardis warm for him. It took a lot of gin and Read full story › Source: The Drum...

on Jan 23, 2016

By Jennifer Faull The X-Files’ female lead Gillian Anderson was offered half the salary of her male co-star David Duchovny to return for new episodes of the TV series, she revealed to The Daily Beast. In an interview, Anderson said it was the second time she had to battle TV execs to get equal pay having faced the same issue during the series’ initial run the early 90s. Back then, she said, it took three years for the gap to close. “I’m surprised that more [interviewers] haven’t brought that up, because it’s the truth,” said Anderson. “Especially in this climate of women talking Read full story › Source: The Drum...

on Jan 23, 2016

Phil Duffield, head of advertising, international, at AOL, discusses what the IAB’s latest OpenRTB updates mean for programmatic creativity, consumer choice and tech interoperability. Last week the Interactive Advertising Bureau’s (IAB) Tech Lab announced updates to its OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension for public comment. Wait, come back. Don’t switch off now. I get it, when you hear the acronym “RTB” (real-time bidding) and start seeing multiple version numbers flying around, it’s easy to move onto the next article – and I say that as someone that’s worked in ad tech for most of my career. Read full story › Source: The Drum...

on Jan 23, 2016

By Jennifer Faull Transport for London (TfL) has spent £600,000 on advertising the yet-to-launch night tube, according to figures released to the Guardian under the Freedom of Information act. Some £200,000 has been ploughed through digital and social media channels in a bid to raise awareness of the service. Meanwhile, around £245,000 has been spent on radio, press and out of home between the campaign’s launch in June last year and 13 January. Additional costs for production and distribution also ran into the hundreds of thousands Overall, £608,214, was spent despite the service still does not having an official launch date. TfL is Read full story › Source: The Drum...

on Jan 23, 2016

By Charlotte McEleny The involvement of data in content creation has been gradual but even the most luddite of publishing businesses will now be making data-led decisions. So what’s going on at the other end of the scale? This is the end occupied by the likes of Intel and Red Bull Media House, no strangers to innovation in any side of their businesses, they are now bringing that real-time data to the fore. One of Intel’s big announcements at CES this year was around its partnerships with media houses such as ESPN and Red Bull Media House. The tech business described new Read full story › Source: The Drum...