By Tony Foggett Why does a successful 17-year old agency decide to reinvent its services and offering? Believe me, that’s a question that I’ve asked myself more than once in recent weeks but, fortunately, the same answer came back to me every time. Over the past three years, there has been a significant change in the way businesses need to apply digital techniques and technologies within their organisations and, as a result, we believe the marketing industry needs a shake-up. Specifically, it needs to recognise the shift away from ‘brand communications’ towards ‘customer experience’. Accordingly, Code is changing its methodologies, capability and levels collaboration Read full story › Source: The Drum...
Read MoreBy John McCarthy A provocative ad campaign from a Dutch fashion company has been widely branded as sexist and misogynist by social media users – however the brand has argued that its creative shows the power of women and underlines the fact that females are titans. A campaign called ‘Toy Boy’s from Suit Supply shows a series of miniaturised suited and booted chaps interacting with scantily clad titan models. Forms of interaction include breast riding, undressing and more – sparking dissent online. The ads which have been shared online and are widely promoted in Amsterdam in OOH media buys and more can be seen below. <blockquote Read full story › Source: The Drum...
Read MoreBy Tony Connelly Liverpool have strengthened their flourishing sponsorship portfolio after agreeing a deal with Chinese automotive firm MG Auto in an unusual partnership that will give birth to a Liverpool-themed vehicle. The 18 month partnership will make MG Auto the official Chinese automotive partner for the remainder of this season and the entirety of next. To celebrate the partnership MG Auto are reportedly planning to launch a Liverpool FC-themed vehicle. No further details are yet known but the Liverpool branded product follows a similar pledge from the club’s Chinese TV partner PPTV who made 5,000 Liverpool themed TVs. As part of the arrangement, Liverpool Read full story › Source: The Drum...
Read MoreBy Minda Smiley LG, Samsung and Sony were the top three most-talked about brands on Twitter during this year’s Mobile World Congress (MWC), according to data from global tech communications agency Hotwire. According to Hotwire, there were more than 400,000 tweets sent out with the hashtag ‘#MWC16′ over the span of the week. With 44,482 mentions, LG was the most talked-about brand at the event this year. Samsung was mentioned 40,873 times while Sony raked in 21,472 tweets. Rounding out the top ten list, Huawei, Xiaomi, Lenovo, HTC, Android, Lenovo and Qualcomm also generated a decent amount of buzz on social media. Last year, HTC, Samsung and Read full story › Source: The Drum...
Read MoreBy Gillian West Mastercard’s long-running association with the Brit Awards continued last night with Ellie Goulding and Mark Ronson creating ‘Priceless Surprises’ for their fans. The idents, created by McCann London, form part of an ongoing series of surprises and gigs helping Mastercard cardholders share their love of music. Brit Award winning singer-songwriter Ellie Goulding gave two of her biggest fans the surprise of a lifetime when she joined them on stage for a live, impromptu duet of her latest single, Army, and producer Mark Ronson created a super group featuring those who covered his song with Bruno Mars, Uptown Funk, on YouTube. Agency: McCann LondonChief Read full story › Source: The Drum...
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