Posts made in February, 2016

on Feb 25, 2016

By Doug Zanger As Apple and the FBI continue digging in to the controversy over unlocking an iPhone used by one of the San Bernardino terrorist attack suspects, the American public, according to research from the Pew Research Center, is leaning more towards the FBI with 51 per cent of people surveyed indicating that they feel Apple should unlock the smartphone, while 38 per cent feel Apple should stand firm and not unlock the device. The data also indicates that both Democrats (55 per cent) and Republicans (56 per cent) surveyed are virtually even in their opinion that the Cupertino, California-based company Read full story › Source: The Drum...

on Feb 25, 2016

By Cristina Constandache There is a fear gripping the publishing and advertising industries over ad blocking, and it is the result of misguided perceptions of the harm ad-blocking could do, rather than the very real opportunities the technology presents us with. By now we’re all familiar with the rising howls of those bemoaning the demise of online and mobile ads. But when you step back from the fearful narrative, it becomes apparent that the big bad wolf we call ad blocking is, in fact, creating some good little changes in advertising. Stop and think for a moment about where ad blocking comes from. Users are huffing and Read full story › Source: The Drum...

on Feb 25, 2016

By Ronan Shields Unilever, one of the world’s largest FMCG manufacturers, is placing mobile messaging at the heart of everything it does, most importantly how it communicates with consumers, and is now mulling a global roll out of a WhatsApp-based service for its Hellmann’s brand initially launched in Brazil. Speaking at this year’s Mobile World Congress, Unilever VP of global media in Europe and the Americas, Sarah Mansfield presented the FMCG giant’s attitudes towards employing mobile into its media mix modelling citing different activities from around the world. During the presentation she discussed an engagement programme for its Hellmann’s brand Read full story › Source: The Drum...

on Feb 25, 2016

By Justin Pearse The Drum has partnered with IBM Interactive Experience to create a series of films during Mobile World Congress exploring how mobile is fundamentally changing the way businesses operate and how consumers engage with them. On the fourth and final day of the show, we talked to Ocado, Telefonica and IBM Interactive Experience about how brands are using mobile to offer personalised experiences for their customers. According to David Sharp head of technology 10x at Ocado, mobile is a key channel for the company, accounting for over half its overall orders each week He discusses how mobile also powers its entire Read full story › Source: The Drum...

on Feb 25, 2016

By Natalie Mortimer Time Out Group has updated its visual identity across its digital and media properties as it looks to signal a shift in business strategy at the food, drink and travel guide company. The evolved identity includes a new look for Time Out’s global digital and mobile channels, new city specific logos, new mastheads for the group’s printed materials including the magazines, all online web and social channels, advertising and live events. The refresh comes as Time Out marks the evolution of its business from a pure content offering to the ability to book and buy experiences via its platforms. Thstrategy Read full story › Source: The Drum...