Posts made in February, 2016

on Feb 25, 2016

By Tony Connelly Barcelona FC have renewed their partnership with Unicef in a new deal that will see the Catalonian club continue their work with the charity until 2020. As part of the extension to the relationship Barcelona will increase their annual donation to Unicef from €1.5m to €2m. The new agreement was announced today (25 February) at the Camp Nou where Barcelona FC president Josep Maria Bartomeu was joined around 50 school children to promote Unicef’s work. Also in attendance was the club’s vice-president Jordi Cardoner, executive director of Unicef Anthony Lake and president of the Spanish Committee of Unicef, Carmelo Angulo. Speaking at the Read full story › Source: The Drum...

on Feb 25, 2016

By Michael Feeley Yarwell Mill Country Park, a Lesiure Parks UK company based in Cambridgeshire, has launched a national press advertising campaign, in association with Press Mag Media, with content optimised through the use of sophisticated eye-tracking software. Press Mag Media tapped the software resources available to it through its parent company Media Agency Group to run the original artwork supplied by Yarwell Mill through a rigorous screening process using Gazepoint eye-tracking software. John Kehoe, managing director of Press Mag Media’s parent company Media Agency Group, said: “After testing a sample of Yarwell Mill’s target demographic, the results revealed that the original artwork was too Read full story › Source: The Drum...

on Feb 25, 2016

By Tony Connelly Premier League’s creative account has gone to RKCY/Y&R. The business was highlighy contested following the group’s radical clean brand overhaul. The WPP-owned agency saw off one of its main rivals, adam&eveDDB, in the final round of the pitch to win the business. RKCY/Y&R appointment represents the first major appointment by the Premier League since it ending its partnership with Barclay’s and moved away from a title sponsorship model. As part of the changes the league recently unveiled a new brand identity and logo which was created by DesignStudio and Robin Brand Consultants. League bosses wanted to kill off the Read full story › Source: The Drum...

on Feb 25, 2016

By Leonie Roderick The campaign, which launches on TV on 2 March, again highlights the bank’s ethical credentials. It follows on from its £5.5m ‘For All The Right Reasons’ activity unveiled two years ago, which has already gone a long way to rebuild trust judging by the fact Co-Op Bank was named YouGov’s most improved brand across all categories in 2015. The bank battled negative publicity over the last couple of years as it faced financial problems and a drugs scandal involving its former chairman. The brand’s most recent activity as part of the ‘For All The Right Reasons’ campaign focused on its Read full story › Source: Marketing Week...

on Feb 25, 2016

By John McCarthy Why was a porn site that documents almost half a billion visits per month opting to sponsor an Italian cycling team founded in 2013? The Drum questioned the xHamster, the brand’s fluffy porn mascot [and official PR spokesperson], to get to the bottom of the move. xHamster runs with the tagline ‘Just Porn No Bullshit’ and has been a leading platform for amateur pornographic videos, free for the public’s consumption, since it was founded in 2007. On its tie-up with the “bold and brave” cycling team Promosport Racing, it said competitive cycling was similar to “being an adult entertainment brand” Read full story › Source: The Drum...