By Jessica Goodfellow Iceland’s tourism board has unveiled ‘Iceland Academy’ (25 February), an online tool with classes run by locals and experts in a range of fields to help visitors understand the best of Icelandic culture and etiquette and how to stay safe on their travels. An extension of the ‘Inspired by Iceland’ campaign, the academy aims to help tourists be more informed so they can make the most of what Iceland has to offer, whilst raising awareness about how to travel in a safe and responsible way. The online academy, now open via the Inspired By Iceland website, will see a series of video Read full story › Source: The Drum...
Read MoreBy Tony Connelly Reebok is championing wine in its latest women’s fitness drive after partnering with Wine Wednesday creator April Storey. The sports brand has inked a deal with Storey, a 24 year-old exercise blogger, to promote her unique home workout regime that revolves around using wine bottles for exercise. Storey, who holds a Bachelor of Science in Health Education, developed her fitness program around the idea that fitness opportunities are not limited to gyms or specially designed exercise equipment and can instead use everyday household items. Inspired by April Storey’s Wine Workout, we put a #Reebok twist on #WineWednesday! Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Music’s great and good came out in force last night for the Brit Awards, but despite aiming to be the most digital ceremony yet in the brand’s 36-year history the event failed to gain as much traction on Twitter as it did last year. Engagement was still high but the event clocked up 7.5m tweets compared to 2015’s record 7.8m, despite appearances from Justin Bieber, Adele and (half of) One Direction. According to data supplied by Twitter, the most tweeted about individuals were the boyband’s Louis Tomlinson and Liam Payne, who collected the Best British Video for the group’s ‘Drag Read full story › Source: The Drum...
Read MoreBy Catherine Turner Will virtual reality (VR) ever become a marketing reality? The much-hyped medium has hit the headlines in recent months with brands as diverse as Amnesty International and Thomas Cook turning to it for campaigns. Globally, marketers are looking to create experiences that supplement or complement ongoing campaigns and, in doing so, bring PR buzz into ad strategy. At present, most of this activity is heavily weighted to the gaming community or one-off events but brands believe that VR – and increasingly augmented reality (AR) – could be a viable and cost-effective marketing channel. Nowhere is this more evident than in the B2B Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Kakao Taxi, an Uber-like on demand taxi service that sits within popular South Korean messaging app Kakao Talk, managed to get 84 per cent of taxi drivers in Seoul signed up in under 10 months. Unlike many other on-demand taxi apps, Kakao managed to avoid causing controversy by working with taxi firms and the government to agree deals and help get drivers signed up, according to John Jung, chief business officer at Kakao. Speaking at Mobile World Congress this week, he discussed the hurdles the business had to overcome to get a non-tech savvy industry to agree to its new idea. The service Read full story › Source: The Drum...
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