Posts made in February, 2016

on Feb 25, 2016

By Charlotte McEleny Kakao Taxi, an Uber-like on demand taxi service that sits within popular South Korean messaging app Kakao Talk, managed to get 84 per cent of taxi drivers in Seoul signed up in under 10 months. Unlike many other on-demand taxi apps, Kakao managed to avoid causing controversy by working with taxi firms and the government to agree deals and help get drivers signed up, according to John Jung, chief business officer at Kakao. Speaking at Mobile World Congress this week, he discussed the hurdles the business had to overcome to get a non-tech savvy industry to agree to its new idea. The service Read full story › Source: The Drum...

on Feb 25, 2016

By Leonie Roderick In a company blog post the craft brewer instructs the home brewing community to “copy them, tear them to pieces, bastardise them, adapt them, but most of all, enjoy them”, while also encouraging them to share their results on social media. Speaking to Marketing Week, the brand’s head of marketing Sarah Warman said BrewDog was keen to “give back” to the home brewing community as its founders originally started off as home brewers themselves. “It’s all about the spirit of collaboration. That’s something that we’ve always done. If you look at the recipes, they include collaborations with other breweries and Read full story › Source: Marketing Week...

on Feb 25, 2016

By Charlotte McEleny Airbnb is looking at how virtual reality could help build trust between guest and host, saying the technology is “relevant and possible”. Mike Curtis, VP of engineering at Airbnb, made the comments at Mobile World Congress this week, saying that VR was one of a few technologies that it was looking to integrate. “It seems like a theme of Mobile World Congress is virtual reality, so maybe we could do that. It would be nice to do a virtual walk through of an apartment before you book, it’s all in the future but it’s relevant and it’s possible,” he said. Curtis said a Read full story › Source: The Drum...

on Feb 25, 2016

By Stephanie Ryan Three name changes, numerous delays and countless Twitter rants later, Kanye West’s new album has finally dropped. But instead of trying to decide whether the The Life of Pablo is as good as he would have us believe, we’re going to review something else: Kanye’s use of social media. Kanye might be “50 per cent more influential than any other human being” (his opinion), but his significant talent as a producer and rapper has often been eclipsed by his significantly larger ego and a detailed history of bizarre award show controversies. On Twitter he’s always been just as ridiculous, but Read full story › Source: The Drum...

on Feb 25, 2016

By Rebecca Stewart Los Angeles residents are being asked to support their city’s bid to host the 2024 Olympic and Paralympic Games through a series of Snapchat Geofilters. Imploring sports fans to ‘follow the sun’, the partnership will invite users to use location-based artistic overlays to enhance their snaps with a decal of the official LA 2024 logo which was unveiled last week. Geofilters will be available at a variety of venue clusters including UCLA and Santa Monica Pier, USC, Coliseum and LA Live and the Sepulveda Dam Recreation Area. LA2024 Snapchat Geofilters LA2024 Snapchat Geofilters <img alt="" Read full story › Source: The Drum...