Posts made in February, 2016

on Feb 25, 2016

By Jennifer Faull Pierre Woreczek – the former chief strategy, customer and digital officer at McDonald’s – has joined B&Q-owner Kingfisher in the newly created role of chief customer officer. Woreczek left McDonald’s after a decade long stint around two months ago, The Drum understands, and will take up the board level position with Kingfisher on 1 March. Leaning on his experience of brand, marketing, digital and data gathered from his time at the fast food chain Woreczek will help Kingfisher design the customer experience both online and in-store, and integrate customers’ knowledge and insight into the whole customer journey under its ‘One’ Kingfisher plan. “This Read full story › Source: The Drum...

on Feb 25, 2016

By Rebecca Stewart A video released by Isis has targeted Facebook chief executive Mark Zuckerberg and Twitter boss Jack Dorsey, taking aim at the duo for removing Isis accounts from their social platforms. Dubbed ‘Flames of the Supporters’, the graphic film shows Zuckerberg and Dorsey being targeted by bullets and comes amid growing efforts from the social giants to suspend groups and remove posts that could encourage and promote terrorism. The 25-minute long film appears to have been made by a group calling itself ‘the sons of Caliphate army’, and sees the terrorists claim to control over 10,000 Facebook accounts, 150 Facebook group Read full story › Source: The Drum...

on Feb 25, 2016

By John Glenday Microsoft is set to bolster its mobile app development business with the purchase of Xamarin, offering the tech giant a new tool to realise its ambition of writing cross platform apps capable of working on iOS, Android and Windows devices. Xamarin has secured clients ranging from Coca-Cola to JetBlue on the back of software which enables developers to test prototype apps on thousands of cloud-hosted devices. Scott Guthrie, Microsoft’s cloud and enterprise executive vice president said: “We have had a longstanding relationship with Xamarin. With today’s acquisition announcement we will be taking this work much further to make our world class developer Read full story › Source: The Drum...

on Feb 25, 2016

By Mindi Chahal Brands looking to optimise online advertising spend could find new opportunities by honing in on micro-level purchase data to reach audiences in a wider range of categories. New data shown exclusively to Marketing Week reveals consumers buying certain products are more likely to buy goods in other seemingly unrelated categories that brands could dismiss as irrelevant. Data from Skimlinks, which uses machine learning to observe behaviour and create profiles from 1.4 billion users across its publisher network, shows that purchases do not happen in isolation. For example, consumers who are looking to buy a large appliance for their kitchen, such as a washing Read full story › Source: Marketing Week...

on Feb 25, 2016

By Tony Connelly LinkedIn will attempt to turn around a troubled start to the year by debuting its first ever TV ad during the Oscars this Sunday (28 February). The ad is part of the professional social networking service’s ‘You’re closer Thank you Think’ campaign and features a voiceover from LinkedIn CEO Jeff Weiner. In the first 30 second ad Weiner recalls inspirational advice given to him by his father while Nasa astronauts are seen working in space with images of the earth just below them. The captions over the ad promote Nasa’s use of LinkedIn as a recruitment tool for astronauts last year Read full story › Source: The Drum...